Marketing Manager, Loyalty Messaging Strategy

Expedia, Inc.; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the travel tech space seeks a Messaging Strategist for their TEaL team. You will develop messaging strategies that resonate with travelers while ensuring consistency across channels. Ideal candidates have over 5 years of experience and can effectively communicate complex ideas with a passion for customer insights and loyalty schemes.

Benefits

Travel perks

Generous time-off

Parental leave

Flexible work model

Career development resources

Qualifications

• 5+ years in marketing strategy or related fields.
• Strong communicator who simplifies complex concepts.
• Confident in tackling unstructured problems.

Responsibilities

• Build messaging strategies for loyalty initiatives.
• Conduct analyses of competitor programs.
• Ensure consistency of messaging across all channels.

Skills

Communication

Project Management

Critical Thinking

Stakeholder Engagement

Copywriting

Customer Insights

Analytical Skills

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the team

This role sits in Expedia Group’s Traveler Engagement and Loyalty (TEaL) team and reports to the Senior Manager, TEaL Messaging Strategy. As a member of the Insight and Messaging team you will play an integral role in driving the messaging strategy across segment teams (CRM) and loyalty, including One Key. You will work in a truly customer-focused organization and bring creativity and critical thinking to our communications across Expedia, Hotels.com, and Vrbo.

In this role you will:

• Build messaging strategies for TEaL- owned initiatives, including (but not limited to) loyalty programs, benefits, and offers

• Create marketing claims for use throughout communications. Working with analytics, develop compelling new claims that resonate with travelers and optimize our existing claims

• Develop improved processes to embed our messaging and claims throughout the business to drive consistency and add value to our communications

• Use traveler insights to identify opportunities to improve program awareness, comprehension, and appeal, removing traveler pain points

• Work with internal teams to ensure messaging updates are implemented throughout existing communications, including on-site and in CRM

• Ensure consistency of messaging across all channels, including on-site, CRM, brand, PR, and social

• Be a key point of contact for other teams across the business on loyalty messaging (e.g., creative briefs, on-site, CRM campaigns), running messaging surgeries and providing timely input to campaigns

• Conduct frequent analyses of competitor programs, looking for insights around messaging and claims and identifying further opportunities to reinforce our value propositions

Experience & Qualifications:

• 5+ years of experience in marketing strategy, product marketing, brand marketing, loyalty marketing, or internal/external communications

• A strong communicator who can simplify and communicate complex concepts concisely and clearly

• Excellent project and stakeholder management skills with the ability to effectively influence senior executives and drive delivery through a cross-functional team

• A high level of attention to detail and strong copywriting skills

• A proactive self-starter who can convert insights into tangible actions that deliver a significant impact on the business

• A critical thinker with experience in structuring customer and business problems and solutions to address them

• Confident in tackling unstructured problems and finding quick-win solutions

• A passion for customer insights and understanding what makes people tick, with an interest in loyalty schemes and good knowledge of best practices across industries

• High-energy, creative, and motivated, with strong collaboration and teamwork skills

• Highly organized and flexible in response to changing needs and priorities

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.