Marketing Manager - Local & Incubator Brands

The Advocate Group; Hart; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment agency in the UK seeks a Marketing Manager to shape the brand strategy for a renowned drinks business. The successful candidate will lead local campaigns and manage P&L in a hybrid work environment. Ideal applicants will have FMCG or drinks experience with strong strategic and campaign execution skills.

Benefits

Competitive salary

Benefits package

Qualifications

• Proven experience in brand or marketing roles, preferably in drinks or FMCG.
• Commercially astute with strategic planning skills.
• Skilled in adapting global assets to local markets.

Responsibilities

• Lead the development of UK brand strategy and plan.
• Adapt global brand assets into local campaigns.
• Manage the full marketing mix with P&L responsibility.
• Collaborate with customer marketing for activation.

Skills

Brand strategy development

Campaign execution

Cross-functional collaboration

P&L management

Job description

Position: Marketing Manager
Location: Hampshire, Hybrid
Salary: Competitive + Benefits

The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Marketing Manager to help shape their portfolio of Incubator/Local brands.

The Role:

1. Lead the development of UK brand strategy and brand plan, in line with consumer insight.
2. Adapt global brand assets into compelling local campaigns that align with market needs.
3. Manage full marketing mix across communications, NPD, and activation, with full A&P and brand P&L responsibility.
4. Collaborate with customer marketing to execute best-in-class activation across all channels.
5. Build strong working relationships with global brand teams and cross-functional partners across insights, commercial, and innovation.
6. Lead agency teams and foster a culture of continuous improvement and performance tracking across all activity.

About You:

1. Proven experience in brand or marketing roles, ideally in drinks or FMCG.
2. Commercially astute with strong P&L ownership and strategic planning skills.
3. Confident in adapting global assets to local markets while preserving brand integrity.
4. Skilled in campaign execution and cross-functional working.

If the role and responsibilities sound like a good fit for you, then I would love to speak to you!

Find out more about our available opportunities or how we can help you further your career by contacting us today.

Please get in touch with Emma or click "Apply Now" to be considered for this vacancy.

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, serving the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you agree to our Privacy Policy, available on our website. Please note that The Advocate Group is acting as an employment agency for this vacancy.