Marketing Manager - Lifestyle

Frasers Group; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading sports retailer in London is seeking a passionate Marketing Manager to lead efforts for the Sports Direct Lifestyle offering. This role involves managing marketing campaigns, collaborating with internal teams, and ensuring effective brand strategies are implemented. The ideal candidate will have at least 3 years of marketing experience and a strong passion for sports and lifestyle. A comprehensive benefits package is offered, including performance bonuses and wellbeing programs.

Benefits

Performance bonuses

Wellbeing programs

Recognition schemes

Company events

Qualifications

• Proven experience delivering integrated marketing campaigns.
• Strong knowledge of marketing channels and project management.
• Passion for sport and lifestyle/fashion preferred.

Responsibilities

• Collaborate on strategies for seasonal Lifestyle campaigns.
• Manage planning and execution of marketing campaigns.
• Build strong relationships with internal teams for integrated campaigns.

Skills

Integrated marketing campaigns

Project management

Planning

Communication

Fashion knowledge

Team collaboration

Education

Minimum 3 years of marketing experience

Tools

Keynote

PowerPoint

Job description

At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences, serving the world’s best sports, premium, and luxury brands globally. Our portfolio includes brands like Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision: Building the world’s most admired and compelling brand ecosystem.

Our purpose: Elevating lives by providing access to the best brands and experiences worldwide.

We foster a culture of fearless innovation and challenge. Our principles include:

• Think without limits: Be fast, fearless, and inclusive.
• Own it and back yourself: Take responsibility and deliver results.
• Be relevant: Stay connected to our people, partners, and the planet.

Are you ready to join the Fearless?

Job Description

Sports Direct is a leading international retailer of sports and fitness products. Our mission is to use the power of sport to inspire everyone to be their best. We serve a wide range of sports and styles, offering quality products that help everyone feel like a winner.

We are seeking a passionate, creative, and commercial Marketing Manager to lead our marketing efforts for the Sports Direct Lifestyle offering. Your responsibilities will include:

• Collaborating with the Group Head of Marketing on strategies and activities for the seasonal Lifestyle campaigns to drive brand and commercial growth.
• Managing the planning and execution of 360 marketing campaigns, including budgeting, KPIs, and deadlines.
• Building strong relationships with internal teams such as PR, social media, digital marketing, e-commerce, email, and retail to deliver integrated campaigns.
• Overseeing the seasonal marketing calendar, ensuring communication and delivery across departments.
• Aligning with stakeholders on campaign launches and commercial priorities.
• Participating in seasonal sell-in meetings with the commercial team and brand partners.
• Producing post-campaign reports and presentations for internal teams and brand partners.
• Collaborating with brand marketing teams to ensure alignment on strategies and activities.
• Understanding brand budgets, opportunities, and support options.

Qualifications

• Proven experience delivering integrated marketing campaigns.
• Strong knowledge of marketing channels and project management.
• Excellent planning and communication skills.
• Passion for sport and lifestyle/fashion preferred.
• Proficiency in Keynote/PowerPoint.
• Experience in fashion, sport, lifestyle, or retail.
• Minimum 3 years of marketing experience.
• Ability to work collaboratively in a dynamic environment.

Additional Information

We offer a comprehensive benefits package and various employee perks, including recognition schemes, performance bonuses, company events, leadership sessions, store visits, wellbeing programs, and support from the Retail Trust.

Our recruitment process involves multiple interview stages, including behavioral and technical assessments, to ensure the right fit for our culture and role requirements.