Marketing Manager (JR102380)

Clarion Events; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global event organizer in London is seeking a highly motivated Marketing/Product Manager to create and implement successful marketing campaigns. The ideal candidate will excel in designing strategies, managing digital marketing efforts, and building community engagement. This role offers a dynamic and supportive working environment with opportunities for professional growth.

Benefits

25 days’ holiday plus bank holidays

End of year wellbeing shutdown

Celebration days off

Summer Hours in August

Health benefits

Free on-site gym

Cycle to Work Schemes

Qualifications

• Previous relevant experience in digital marketing required.
• Ability to manage multiple projects simultaneously.
• Knowledge of SEO, PPC, and social media practices.

Responsibilities

• Plan and implement global marketing campaigns.
• Write and execute marketing strategies based on current trends.
• Manage relationships with suppliers and press.

Skills

Digital marketing practices

Community management

Data analysis

Strong communication

Creative problem-solving

Tools

Google Analytics

CRM systems (Cvent, Pardot, Salesforce)

CMS

Job description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

An opportunity has arisen for a highly motivated Marketing/Product Manager to join EnergyNet’s marketing team to work four days in the office Monday to Thursday (and working from home on Friday).

Attitude, attitude, attitude. The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Crucially the successful candidate will be a starter finisher, with a curious mind, highly motivated and willingness to go above and beyond to succeed. EnergyNet is not a traditional conference business, It is not easy, so attitude, resilience and the ability to work with a team that is strategizing the business as we go along is crucial.

About EnergyNet

EnergyNet is a multiple award-winning producer of investment conferences for Africa’s energy sector. Best known for the Africa Energy Forum, the longest running Forum for decision makers in Africa’s power sector, EnergyNet also produces region-specific investment meetings focusing on the power generation potential of some of the world’s most exciting emerging markets. Recent event locations include Nairobi, Barcelona, Miami, Cape Town, Brussels, Washington, and Arusha. The EnergyNet team consists of around 20 people who are all passionate about the work we do in a supportive and collaborative environment.

About ENN

The Energy News Network (ENN), a new independent platform dedicated to the stories behind energy in emerging markets, is now live. Covering corporate and public sector leaders, utilities, ministries, and regulators across Africa and beyond, ENN will track the policy shifts, investments, and diplomatic moves shaping the energy sector’s evolution.

Purpose:

The successful candidate will be responsible for creating a streamlined communication strategy by focusing on key messaging, content management and audience targeting to build a community through partnerships and relationships, playing as an influencer for the content website, summits and energy sector, using both our online presence/offerings and in-person events.

Key Responsibilities:

• Working with the MD, Senior Marketing Manager, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy.
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
• Planning and delivering cross-channel digital marketing campaigns in line with the project objectives.
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
• Designing, maintaining, and updating the events website.
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
• Continuous analysis and evaluation of marketing campaigns to improve performance.
• Leading PR activity, researching material for press releases, building relationships with relevant press and partners.
• Building and managing relationships with external suppliers and negotiating prices.
• Working with key media & marketing partners to secure valuable external promotions for the conferences.

Knowledge, Skills & Behaviours:

• Previous relevant proven experience is a must with a solid understanding of digital media landscape.
• Solid understanding of building and maintaining online communities is a must.
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
• Ability to write and executive strong marketing strategy in line with latest developments and trends.
• Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
• Strong experience in areas including insight development and audience segmentation.
• Experience using a CRM system such as Cvent, Pardot or Salesforce.
• Experience using a website CMS.
• In depth knowledge of marketing performance metrics with the ability to strategically interpret data trends and gaps, providing analysis & recommendations.
• Familiarity with data privacy regulations such as GDPR and PECR.

Desirable Qualities & Experience:

• Resilient, motivated and a starter/finisher, with a keen eye for detail are essential.
• Easily adaptable to changing markets and situations - flexibility to adapt marketing strategy to a startup portfolio as it adapts to learnings and at times changes direction, whilst growing, is a must.
• Enthusiastic and confident with a creative and imaginative problem-solving approach to tasks.
• Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects.
• Excellent communicator - great verbal and written communications skills that can translate complex data/technology in a simple way to a range of stakeholders.
• Must be able to travel for events when needed.
• French speaking is desirable but not essential.
• An interest in Africa’s energy and infrastructure sector and youth employment, and a strong willingness to learn.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees