Marketing Manager. Job in Leigh Education & Training Jobs

Think FE Ltd; Leigh; On-site; GBP 45,000 - 49,000; Full time

Job summary

A leading educational institution is seeking a Marketing Manager focused on student recruitment efforts. You will be responsible for developing multi-channel marketing campaigns, managing budgets, overseeing content production, and leading marketing initiatives for open days. This role requires a strategic thinker with proven experience in marketing management within the education sector.

Benefits

Local government pension scheme

Excellent holiday allowance

Access to professional development

Supportive working culture

Qualifications

• Proven experience leading marketing teams
• Experience with multi-channel recruitment campaigns
• Ability to balance strategic vision with hands-on execution.

Responsibilities

• Develop a cohesive marketing strategy targeting prospective students.
• Ideate and launch innovative recruitment campaigns.
• Manage budget tracking and campaign performance.

Skills

Leadership

Strategic Thinking

Content Production

Campaign Management

Education

Degree in Marketing, Communications, or PR

Job description

Marketing Manager (Student Recruitment Focus)
Salary: £45,300 £48,130 per annum
Contract: Full time, permanent
Location: Ofsted rated Good College in Greater Manchester

About the Role
We re seeking an experienced Marketing Manager to lead our strategic marketing efforts, focused primarily on student recruitment. You will design and execute creative, multi-channel campaigns with full budget accountability and robust ROI measurement. You ll oversee all content production, including prospectuses, videos, social media, and open-day collateral. A key part of the role includes owning marketing activities around open days and enrolment periods, ensuring maximum impact and attendance.

Key Responsibilities

• Strategic Leadership: Develop a cohesive marketing strategy targeting prospective students across digital, offline, and event channels.
• Campaign Creativity: Ideate, plan, and launch innovative recruitment campaigns that engage and convert.
• Budget & ROI Management: Hold full budgetary ownership, track campaign performance, and report ROI with actionable insights.
• Content Oversight: Manage the production of marketing materials prospectuses, video content, website assets, and social media.
• Event Management: Lead marketing for open days and enrolment cycles, working closely with internal teams and external partners.

Who are we looking for?

• You will need a degree in Marketing, Communications, PR, or equivalent
• You will have proven success leading marketing teams and delivering multi-channel academic-awareness and recruitment campaigns
• Able to balance strategic vision with a hands-on approach able to work from concept through to execution

It would also be great, but not essential if you have:

• Experience in FE or wider education sector
• CIM or equivalent professional marketing qualification

What's On Offer?

• Salary of £45,300 £48,130 per annum
• Enrolment to local government pension scheme with very generous employer contributions
• Execllent holiday allowance way above statutory allowance
• Access to professional development and leadership pathways
• A supportive working culture that values wellbeing and innovation

Next steps
Once you ve applied, one of our friendly FE consultants from Think FE will call to discuss this opportunity. The college will move quickly for the right applicant, with a simple and concise interview process. Think FE Ltd. are acting as an employment business for this position. Working for/with Think FE Ltd. is subject to agreement to our Terms and Conditions.

Data Policy
Your data will be stored by Think FE Ltd. solely for the purpose of helping you find work. By hitting apply, you consent to your data being used in this way. We will confirm by email immediately, detailing how your data is used, and you may opt out fully or in part at any time. Your data will not be passed to 3rd parties without your permission.