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Marketing Manager - Integrated Planning

American Institute of CPAs

London

Hybrid

GBP 40,000 - 60,000

Full time

18 days ago

Job summary

The American Institute of CPAs seeks a Marketing Planner to facilitate annual and quarterly planning, monitor performance, and create communication calendars. Candidates must possess a Bachelor's degree in business or marketing and have over 3 years of experience in content planning or marketing. The role supports a flexible hybrid work schedule and emphasizes an inclusive work environment with various benefits.

Benefits

Healthcare
Pension plan
Annual leave
Parental leave
Employee assistance program

Qualifications

  • 3+ years' experience in marketing or content planning.
  • Experience communicating insights from data in dashboards and reports.

Responsibilities

  • Facilitate annual planning and quarterly PI planning processes.
  • Monitor and report performance against plans.
  • Work with marketing operations to develop channel and media plans.

Skills

Marketing
Content Planning
Data Analysis

Education

Bachelor's degree in business, Marketing or related field

Job description

About the Role:

You will facilitate annual planning and quarterly PI planning and creating integrated communication calendars including content and media plans. You will also monitor and report performance against plans and coordinate plan reviews. You will report to the Director - Planning & Performance.

You Will:

  • Create specific views of the integrated experience communications calendar including audience and proposition, all channels, content and themes

  • Organize and facilitate annual planning and quarterly PI planning processes that ensure clarity, consistency, and compliance

  • Confirm plan supports our enterprise priorities and member needs

  • Ensure plans take into consider team capacity, job sizing, seasonal cycles and other factors to create viable plans that delivery on quarterly/annual goals.

  • Monitor and report performance against plans.

  • Prepare campaign level reports across all channels

  • Provide monthly reporting in a visually impactful way.

  • Work with the Marketing Operations team to develop a channel and media plan on an annual basis. Responsible along with Marketing Operations for ensuring ad campaigns have maximum impact. Report performance against quarterly plans.

  • Help to educate across our teams about the power of planning and how it can measurably improve performance

  • Use a hybrid work schedule

You Have:

  • Bachelor's degree in business, Marketing or related field

  • 3+ years' experience in marketing or content planning, or other relevant experience

  • Experience communicating insights from data in dashboards and reports

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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