Marketing Manager (Insurance)

Humans; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading insurance firm in London seeks a Marketing Manager to lead comprehensive marketing campaigns. This role involves campaign management, content creation, and supporting various marketing initiatives within a fun and supportive team. Ideal candidates will have a degree in marketing and experience in integrated campaigns.

Benefits

Private Medical Insurance

Pension Plan

Additional Holiday Entitlement

Wellness Programme

Qualifications

• Bachelor's degree in marketing or equivalent experience.
• In-depth knowledge of integrated campaign management.
• Strong written and verbal communication skills.

Responsibilities

• Create, plan, and manage integrated marketing campaigns.
• Monitor campaign effectiveness through ROI analysis.
• Manage small to mid-sized marketing projects.

Skills

Campaign Management

Content Writing

Analytical Skills

Project Management

Communication

Education

Bachelor's degree in Marketing

Job description

An industry-leading insurance firm based in London are looking for a Marketing Manager who is eager to lead on comprehensive end-to-end marketing campaigns. This firm are committed to constantly adapting to change and putting their customers’ needs at the heart of everything they do. They have a reputation as one of the best property casualty insurers in the industry for almost 200 years. This particular role supports specific marketing topics across Europe, as assigned by the Head of Marketing, including brand, web, email, social, data, content and more. They also have a really fun, supportive team so overall a fantastic opportunity.

Key responsibilities:

Create, plan and manage components of integrated market campaigns in support of the business needs

Complete marketing related requests, tasks and activities based on business objectives

Develop content, write, edit and shepherd material through the review/approval process

Execute marketing tactics such as paid media, email, webinars, newsletters, sales aids, brochures, video, social and web

Monitor the effectiveness of campaigns by tracking results for campaign ROI analysis/reporting

Have knowledge of how each marketing campaign/program ties back to marketing and business strategies

Review data on business and consumer insights related to inform marketing strategies

Responsible for the ongoing maintenance/refresh of marketing program/campaign content and tactics

Support events by executing marketing components

Have a knowledge of established marketing processes, approvals and best practices

Manage small to mid-sized projects and campaigns

May be required to help train more junior marketing staff

Requirements:

Bachelors degree in marketing or other related field or equivalent marketing experience

Experienced in supporting the management of integrated campaigns

In depth knowledge and experience of end-to-end campaign management

Knowledge of all marketing channels including email, paid media and web

Working knowledge of content writing and editing

Working knowledge of marketing planning and strategy principles

General knowledge of multi functional areas such as research, marketing analytics, competitive analysis, communications, brand management, website management

General knowledge of financial services and/or insurance

Strong written and verbal communications skills

Intermediate project management and organisational skills

Basic consulting skills

Basic analytical and strategic thinking skills

Basic presentation skills

Private Medical Insurance

Pension Plan

Additional Holiday Entitlement (opportunity to purchase additional days to allow for up to a total of 35 holiday dates per year)

Wellness Programme (including access to free professional counselling services and other resources that support your daily life needs)

If you’re looking for a role where you’ll have the opportunity to join an industry-leading insurance firm, working alongside a fun, supportive team, then don’t miss out on this opportunity. APPLY NOW and share your CV.