Marketing Manager (IMRG)

CloserStill Media; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

IMRG is seeking a results-driven Marketing Manager to own the end-to-end growth engine for membership and revenue. You will blend creative thinking with rigorous measurement to shape campaigns that move prospects from awareness to conversion.

You’ll build integrated programs across email, content, social and webinars, partner with the commercial team, and turn data into action, optimizing spend and performance year-round.

Qualifications

• Strong understanding of customer journeys and conversion funnels.
• Background in demand generation, growth marketing, or B2B lead generation.
• Comfortable with CRM platforms (HubSpot experience essential) and marketing automation.
• Proven track record running integrated digital campaigns.
• Balance creative thinking with commercial focus.
• Strong copywriting and messaging skills.
• Data-focused — use numbers to drive decisions.
• Ability to juggle multiple campaigns and priorities.
• Curious about evolving eCommerce and how to stay ahead.

Responsibilities

• Create integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversion.
• Own nurture sequences that move prospects through the funnel.
• Develop campaigns around membership benefits and networking opportunities.
• Build an annual marketing plan that drives membership and revenue growth.
• Identify new audience segments and map acquisition journeys.
• Test messaging and channels; keep what works and discard what doesn’t.
• Monitor website conversion, email engagement, lead quality, and cost per lead.
• Track marketing-influenced pipeline and revenue; optimise budget allocation.
• Turn insights from analysts into lead-gen campaigns and sales materials.

Skills

Customer journey mapping

Demand generation

Growth marketing

B2B lead generation

Integrated campaigns

Copywriting

Data-driven decisions

Campaign management

Multi-tasking

Ecommerce trends

Tools

HubSpot

Job description

• We’re after someone who can do two things at once: think creatively about marketing and obsess over the numbers
• You’ll drive lead generation and membership growth for IMRG, but you’ll also own the marketing strategy, identifying new opportunities, testing what works, and shaping how the brand evolves as eCommerce changes
• You’re not here to execute campaigns from a brief. You’re here to build them
• Create integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversion
• Work closely with the commercial team to understand what “qualified” looks like, then deliver it
• Test messaging, audiences, channels continuously — keep what works, ditch what doesn’t
• Build nurture sequences that move prospects through the funnel
• Build an annual marketing plan that actually moves the dial on membership and revenue
• Identify new audience segments and map out acquisition journeys
• Find cross-sell opportunities across IMRG’s product suite
• Think long-term sustainability, not one-off wins
• Work with analysts and content experts to turn their insights into lead-gen campaigns
• Create thought leadership, reports, webinar content, and sales materials from IMRG’s data
• Build data-led social content that drives engagement
• Make IMRG’s expertise impossible to ignore
• Build year-round strategies that keep people connected through events, webinars, reports, and community initiatives
• Understand who’s engaging, what matters to them, and what should happen next
• Develop campaigns around membership benefits and networking opportunities
• Monitor website conversion, email engagement, lead quality, cost per lead, membership enquiries
• Track marketing-influenced pipeline and revenue
• Use insights to constantly optimise where you invest time and money

Qualifications

• Strong understanding of customer journeys and conversion funnels
• Background in demand generation, growth marketing, or B2B lead generation (Marketing Manager level or equivalent)
• Comfortable with CRM platforms (HubSpot experience essential) and marketing automation
• Event experience is a bonus, not a requirement
• Proven track record running integrated digital campaigns
• Balance creative thinking with commercial focus
• Strong copywriting and messaging skills
• Data-comfortable — you use numbers to make decisions, not gut feel
• Can juggle multiple campaigns and priorities without dropping anything
• Curious about what’s changing in eCommerce and how to stay ahead