Marketing Manager – Imrg

Closerstill Media; England; On-site; GBP 65,000 - 90,000; Full time

Job summary

CloserStill Media is seeking a Marketing Manager to lead demand generation for IMRG in London, England, combining creative campaigns with rigorous analytics. You will own the growth strategy, build integrated programs, and drive membership and revenue through data-driven decision making.

You will craft campaigns across email, content, social, and events, collaborate with the commercial team, and continuously test messaging and channels to optimize funnel performance.

Qualifications

• Background in demand generation, growth marketing, or B2B lead generation (Marketing Manager level or equivalent).
• Proven track record running integrated digital campaigns.
• Strong understanding of customer journeys and conversion funnels.
• Comfortable with CRM platforms (HubSpot experience essential) and marketing automation.

Responsibilities

• Create integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversion.
• Work closely with the commercial team to understand what 'qualified' looks like, then deliver it.
• Test messaging, audiences, channels continuously — keep what works, ditch what doesn't.
• Build nurture sequences that move prospects through the funnel.
• Build an annual marketing plan that actually moves the dial on membership and revenue.
• Identify new audience segments and map out acquisition journeys.
• Find cross-sell opportunities across IMRG's product suite.
• Think long-term sustainability, not one-off wins.
• Work with analysts and content experts to turn their insights into lead-gen campaigns.
• Create thought leadership, reports, webinar content, and sales materials from IMRG's data.
• Build data-led social content that drives engagement.
• Make IMRG's expertise impossible to ignore.
• Build year-round strategies that keep people connected through events, webinars, reports, and community initiatives.

Skills

Demand generation

Growth marketing

B2B lead generation

Integrated digital campaigns

CRM platforms

Marketing automation

Copywriting

Data-driven decisions

Tools

HubSpot

Job description

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.
Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.
But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.
Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

IMRG is one of our brands, a leading eCommerce association helping retailers, brands, and technology providers navigate the industry. You'll be joining a team that runs market-leading data, events, insights, and an established community platform.

WHO WE ARE LOOKING FOR

We're after someone who can do two things at once: think creatively about marketing and obsess over the numbers.

You’ll drive lead generation and membership growth for IMRG, but you’ll also own the marketing strategy, identifying new opportunities, testing what works, and shaping how the brand evolves as eCommerce changes.

You’re not here to execute campaigns from a brief. You're here to build them.

THE ROLE

Drive Demand & Build Membership

Create integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversion

Work closely with the commercial team to understand what "qualified" looks like, then deliver it

Test messaging, audiences, channels continuously — keep what works, ditch what doesn't

Build nurture sequences that move prospects through the funnel

Own the Growth Strategy

Build an annual marketing plan that actually moves the dial on membership and revenue

Identify new audience segments and map out acquisition journeys

Find cross-sell opportunities across IMRG's product suite

Think long-term sustainability, not one-off wins

Work with analysts and content experts to turn their insights into lead-gen campaigns

Create thought leadership, reports, webinar content, and sales materials from IMRG's data

Build data-led social content that drives engagement

Make IMRG's expertise impossible to ignore

Keep the Community Engaged

Build year-round strategies that keep people connected through events, webinars, reports, and community initiatives

Understand who's engaging, what matters to them, and what should happen next

Develop campaigns around membership benefits and networking opportunities

Measure Everything

Track marketing-influenced pipeline and revenue

Use insights to constantly optimise where you invest time and money

Report performance against clear KPIs

ABOUT YOU

Experience

Background in demand generation, growth marketing, or B2B lead generation (Marketing Manager level or equivalent)

Proven track record running integrated digital campaigns

Strong understanding of customer journeys and conversion funnels

Comfortable with CRM platforms (HubSpot experience essential) and marketing automation

Event experience is a bonus, not a requirement

Skills & Mindset

Data-comfortable — you use numbers to make decisions, not gut feel

Strong copywriting and messaging skills

Can juggle multiple campaigns and priorities without dropping anything

Balance creative thinking with commercial focus

Curious about what's changing in eCommerce and how to stay ahead

We do not usually offer sponsership for this role.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [e-mail].

Marketing Manager – IMRG • London, England, United Kingdom