Marketing Manager (Hybrid)

VacantC Legal Recruitment; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic recruitment firm is seeking a Marketing Manager to drive their marketing efforts targeting SME law firms. The successful candidate will develop and execute strategies to enhance brand visibility and customer engagement. Ideal applicants have at least 5 years of marketing experience and proficiency in tools like Salesforce Marketing Cloud, demonstrating strong communication and strategic planning skills. This full-time role offers a hybrid working environment, making it an excellent opportunity for those looking to make an impact in the legal tech space.

Qualifications

• Minimum of 5 years in a comparable end-to-end marketing role.
• Strong experience in managing marketing budgets effectively.
• Proven experience in planning and executing successful multi-channel marketing campaigns.

Responsibilities

• Own and execute marketing strategies targeting SME law firms.
• Collaborate with product, marketing, and sales teams to improve messaging.
• Plan and deliver integrated marketing activity that communicates brand messaging.

Skills

Strategic planning

Campaign management

Content creation

Stakeholder collaboration

Communication skills

Education

Relevant marketing qualifications (CIM, degree in Marketing, Communications)

Tools

Salesforce Marketing Cloud

Marketing automation tools

Job description

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• Own and execute marketing strategies targeting SME law firms
• Turn insight into focused campaigns and engaging content
• Collaborate with product, marketing, and sales teams to improve messaging and drive results
• Be part of a culture that values and supports its employees
• Full-time, permanent role with flexible hybrid working

Working closely with the wider marketing team, the successful candidate will join a group of
passionate product advocates, dedicated to helping an ever-growing network of users discover what
is possible.
The team drives awareness, builds recognition, and accelerates
adoption of products throughout the legal profession, turning the solution into a brand that lawyers
know, trust, and love.
From executing campaigns that resonate emotionally and intellectually, to crafting a brand that is
consistent, concise, and compelling, the successful candidate will play a hands-on role in shaping
the future. All while empowering lawyers to deliver more flexible and affordable legal services.

They're seeking a driven and strategic Marketing Manager to lead their go-to-market efforts promoting their SME software solution to the legal profession. In this role, you'll own the development and execution of targeted marketing strategies tailored to small to mid-sized law firms, building relevance, deepening customer engagement, and driving growth.

Reporting directly to the CEO and working in close partnership with the Group Head of Marketing and the wider marketing support team, this role plays a central part in driving business growth and brand visibility.

You will act as a key liaison between the business and external stakeholders, including media outlets, event organisers, and third-party providers to support demand generation and brand awareness initiatives aimed at meeting sales targets.

• Plan and deliver integrated marketing activity that communicates both global and local messaging, ensuring all
  initiatives are delivered on time, within budget, and aligned with brand objectives.
• Explore and implement new routes to market and continuously improve marketing communications and campaign effectiveness.
• Develop and manage online advertising campaigns with a strong focus on ROI and performance.
• Lead the creation and execution of email marketing campaigns targeting both clients and new business opportunities.
• Promote the brand via social media, ensuring content is timely, engaging, and on-message.
• Coordinate and deliver roadshows, webinars, and physical/virtual events.
• Ensure visibility and engagement at relevant industry events, representing the brand consistently and professionally.

Client communications

• Plan and deliver all client-facing communications including newsletters, webinar promotions, and Community announcements.
• Monitor, track, and report on all marketing activity, drawing insights to support ongoing improvement.
• Recruit and line manage a marketing executive, providing direction and support to ensure successful delivery of shared marketing goals.
• Proven experience in planning and executing successful multi-channel marketing campaigns, with measurable impact.
• Proficient knowledge of Salesforce, Marketing Cloud, and Pardot (or similar marketing automation tools).
• Demonstrated experience in managing direct reports or team members.
• Strong experience in managing marketing budgets effectively and efficiently.
• Exceptional verbal and written communication skills, with the ability to craft clear and persuasive messaging.
• Excellent organisational skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Minimum of 5 years in a comparable end-to-end marketing role, involving strategy, execution, and reporting.
• Experience managing and collaborating with a range of stakeholders across different functions and seniority levels.
• A genuine interest in technology, IT, or software products and services.
• Previous experience in legal marketing or working with law firms.
• Familiarity with CRM platforms, Salesforce is preferred, but experience with any CRM is considered an asset.
• Exposure to brand management principles and brand guardianship practices.
• Relevant marketing qualifications (e.g., CIM, degree in Marketing, Communications, or related field).
• Hands-on experience with marketing automation platforms, especially Salesforce Marketing Cloud.

What does success look like?

• Improved engagement and conversion rate s, driven by tailored strategies that resonate with target audiences.
• Clear, consistent, and targeted messaging embedded across all communications to maximise campaign impact and strengthen product positioning.
• Targeted marketing efforts helping generate strong interest and sales opportunities.

If you meet some, but not all, of the requirements above, we encourage you to still submit your application.