Marketing Manager
London orManchester
Hybrid Remote
About Remarkable
We are Remarkable – a leader in digital transformation, helping businesses create cutting-edge customer experiences through platforms like Sitecore, Optimizely, and Microsoft CRM. We specialise in using data-driven strategies and innovative technology to shape the future of customer engagement. With a focus on cloud, commerce, and scalable solutions, Remarkable Group partners with organisations to bring personalized digital experiences to life. If you're passionate about helping brands grow and thrive in a dynamic digital landscape, this is a place where you can make an impact!
We’re a collaborative, forward-thinking team that embraces new ideas, stays curious, and constantly explores the latest tools and trends. If you’re passionate about digital marketing, enjoy getting stuck into both the creative and analytical sides of search, and are ready to grow your skills alongside senior specialists, this is your next move.
This is an exciting opportunity to lead the marketing team responsible for the growth of a global digital agency. You will lead the operational decisions within the Marketing team, whilst closely managing existing projects and campaigns to ensure successful delivery and demonstrable results. You’ll need to be ‘hands-on’ and relish the opportunity to develop a small, growing team of talented marketers.
Purpose of Role
The Marketing Manager sits in the Growth Office team and reports to the Chief Growth Officer (CGO). The key aims are:
- Ensure all marketing conducted by the company achieves goals for lead generation, audience growth and engagement
- Deliver the Marketing Strategy
- Ensure the team performs through:
- Ownership of brand guidelines and compliance of styling / ToV
- Communication with staff each month to update them about company activities
Key Aims
- To ensure that Remarkable are known among our target audiences globally and a new provider in emerging markets
- Devise, manage, and execute effective, innovative, and creative marketing campaigns for the promotion of Remarkable, its teams, products, and services to drive ‘Marketing Qualified Leads’
- Devise and implement a strategic, consistent brand approach across all appropriate channels (e.g. web, email, social media, PR, events, shows, and speaking opportunities)
- Create and oversee the delivery of the agency's content and events plan calendar to best
- Position agency brands with their clients and prospective audiences
- Oversee all email marketing campaigns for the agency via Hubspot
Set and manage marketing budgets, take responsibility for implementation and manage marketing expenditures
- Build and nurture relationships with key strategic partners and suppliers for joint opportunities
- Report on marketing activities, effectiveness, and ROI delivered
- Understand target audiences and existing client’s needs
- To work with the New Business team and Client Office to identify key opportunities (SWOT), sectors and propositions
- Ensure all work conducted by the marketing team meets the requirements for quality, achieve their goals and are delivered on time and to budget
- Manage attendance at industry networking events and trade exhibitions
Coordinate the thought leadership activities completed by the team, such as the production of sector specific reports and related campaigns
- Oversee incoming sales enquiries via comms assets, respond accordingly and pass to the New Biz team for follow up.
- Manage and coordinate award entries
- Brief and manage third-party (freelance) development and design projects
Key Accountabilities
- Leadership, Management and Accountability for the Marketing & Communications output
- Executing the organisation’s Marketing Strategy
- Set and Achieve Marketing Plans for within the organization
- Creation of content strategy and assets (e.g. Editorial and PR)
- Product Owner for core communications channels (eg. agency website and social)
- Brand Implementation & Communications
- Ensure Marketing ROI through impact on awareness and sales
- Manage Marketing People, Process and Tools (inc. partners/suppliers and budget).
Experience
- A CIM Diploma in Professional Marketing (or Similar)
- An accomplished Marketing Manager with three years' experience managing marketing teams
- Exceptional digital marketing experience including Search Engine Optimisation
- (SEO), Paid Media (PPC), Content Marketing and Email Marketing
- Experience of arranging events and coordinating a presence at exhibitions and trade shows
- Experience using industry tools such as HubSpot, WordPress, MOZ/Ahrefs, Google Analytics and the suite of Microsoft Office tools.