Marketing Manager - Growth & Brand (Solar PV & Renewables)

Mole Valley Farmers; Totnes; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A growing solar PV installation company is seeking a Marketing Manager to develop and execute marketing strategies across digital and traditional platforms. This role involves lead generation, managing content, and collaborating closely with the sales team. Join a passionate team and help shape the company's marketing function while making a positive impact on the planet.

Benefits

Genuine autonomy

Room to experiment and grow

Positive impact on the planet

Qualifications

• Experience in developing marketing strategies for B2C and B2B.
• Proven track record in managing digital marketing campaigns.

Responsibilities

• Develop and execute marketing strategy across all channels.
• Run and optimise paid campaigns across Google Ads and Meta Ads.
• Own SEO roadmap and deliver targeted email marketing campaigns.

Skills

Strategic Thinking

Data Analysis

SEO

Lead Generation

Content Creation

Job description

Location:

Totnes/Hybrid

Salary:

£40,000 to £45,000

Contract:

Full-time, Permanent

About Us

We’re an ambitious solar PV installation company with big plans to continue growing. Our mission is to help homeowners, farmers, and commercial clients reduce their energy bills and carbon footprint through reliable, high-quality solar solutions. With recent investments in new digital infrastructure and a modernised website, we are poised for significant growth. We are now looking for a dedicated, full-time Marketing Manager to drive our visibility, generate leads, and help us tell our story across digital and traditional platforms.

The Role

As our Marketing Manager, you will develop and execute our marketing strategy across all channels – digital, traditional, and everything in between. You will own the lead generation engine, manage the website and content, shape the brand voice, and work closely with the sales team to turn interest into action. We need someone who is both a strategic thinker and a hands-on doer.

Key Responsibilities

• Develop and deliver a data-led marketing strategy that aligns with our growth plans across B2C and B2B markets
• Conduct market research to understand industry trends, competitors, and customer behaviors
• Run and optimise paid campaigns across Google Ads, Meta Ads, and other relevant platforms
• Own our SEO roadmap, from keyword planning to content strategy and link-building
• Deliver targeted email marketing campaigns using segmentation, automation, and engaging copy
• Maintain and improve the website, ensuring smooth user journeys and high-converting landing pages
• Drive qualified leads through digital campaigns and email nurture sequences
• Develop sales materials including case studies, presentations, and templates
• Define and evolve the brand tone of voice and visual identity
• Track and report on campaign performance, website analytics, and lead attribution
• Collaborate with external freelancers or agencies when needed, managing output and cost
• Align closely with sales, operations, and leadership to ensure marketing is embedded across the business

We’re looking for someone who is both a thinker and a doer – strategic enough to see the big picture and hands-on enough to make things happen!

Why Join Us?

• Shape a company’s entire marketing function from the ground up
• Genuine autonomy and room to experiment and grow
• Join a growing industry that’s making a positive impact on the planet
• Be part of a small, passionate team that’s committed, grounded, and ready to scale

Note: This vacancy may close prior to the expiry date if we receive a suitable number of applications.