Marketing Manager - Growth & Brand (Solar PV & Renewables)

ZipRecruiter; Totnes; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading solar PV installation company is seeking a full-time Marketing Manager to shape its marketing strategy. The successful candidate will manage digital campaigns, drive lead generation, and contribute to brand development. Join a passionate team making a positive impact on the planet while enjoying significant autonomy and growth opportunities.

Benefits

Generous holiday allowance

Staff discount in retail stores

Pension scheme

Learning & development opportunities

Life assurance scheme

Employment assistance programme

Salary finance

Qualifications

• Experience in developing and implementing marketing strategies.
• Proficiency in digital and traditional marketing channels.
• Ability to analyze market data and adapt strategies accordingly.

Responsibilities

• Develop data-led marketing strategies for B2C and B2B markets.
• Run and optimize paid campaigns across digital platforms.
• Maintain and improve the website for better user experience.

Skills

Strategic thinking

Project management

SEO

Digital marketing

Email marketing

Job description

Job DescriptionThe vacancy

Location: Totnes/Hybrid

Salary: £40,000 to £45,000

Contract: Full-time, Permanent

About Us

We're an ambitious solar PV installation company with big plans to continue growing. Our mission is to help homeowners, farmers, and commercial clients reduce their energy bills and carbon footprint through reliable, high-quality solar solutions. With recent investments in new digital infrastructure and a modernised website, we are poised for significant growth. We are now looking for a dedicated, full-time Marketing Manager to drive our visibility, generate leads, and help us tell our story across digital and traditional platforms.

The Role

As our Marketing Manager, you will develop and execute our marketing strategy across all channels - digital, traditional, and everything in between. You will own the lead engine, manage the website and content, shape the brand voice, and work closely with the sales team to turn interest into action. We need someone who is both a strategic thinker and a hands-on doer.

Key Responsibilities:

• Develop and deliver a data-led marketing strategy that aligns with our growth plans across B2C and B2B markets
• Conduct market research to understand industry trends, competitors, and customer behaviors
• Run and optimise paid campaigns across Google Ads, Meta Ads, and other relevant platforms
• Own our SEO roadmap, from keyword planning to content strategy and link-building
• Deliver targeted email marketing campaigns using segmentation, automation, and engaging copy
• Maintain and improve the website, ensuring smooth user journeys and high-converting landing pages
• Drive qualified leads through digital campaigns and email nurture sequences
• Develop sales materials including case studies, presentations, and templates
• Define and evolve the brand tone of voice and visual
• Track and report on campaign performance, website analytics, and lead attribution
• Collaborate with external freelancers or agencies when needed, managing output and cost
• Align closely with sales, operations, and leadership to ensure marketing is embedded across the business

We're looking for someone who is both a thinker and a doer - strategic enough to see the big picture and hands-on enough to make things happen!

Why Join Us?

• Shape a company's entire marketing function from the ground up
• Genuine autonomy and room to experiment and grow
• Join a growing industry that's making a positive impact on the planet
• Be part of a small, passionate team that's committed, grounded, and ready to scale

Please note, this vacancy may close prior to the expiry date if we have received a suitable number of applications.

The company

We are part of Mole Valley Farmers - the UK's largest rural retailer - and began our life serving the agricultural community in the South West of England, helping homes and businesses save money and CO2 emissions with solar panels.

Since then, we've gradually expanded our service to meet our customers' needs. Today, our team provides a full energy management solution for homes and businesses - including solar PV, battery storage, electric vehicle (EV) charger installation and specialist system servicing and repairs. We also offer an energy contract switching service for businesses. For more information on us, please visit: https://www.moleenergy.com/

The benefits

Competitive
salary

Generous holiday allowance

Staff discount in our retail stores

Pension
scheme

Learning & development opportunities

Life assurance scheme

Employment assistance programme

Salary finance

What we do