Marketing Manager, Gaming

Tencent; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Tencent is seeking a seasoned marketing professional to join their team in London. This role focuses on creating and executing strategic marketing plans for their gaming brand, PUBG Mobile. Ideal applicants will have over 7 years of experience in brand marketing, demonstrating a strong ability in campaign management and a keen understanding of gaming markets in Western Europe. Fluency in English is required, with other languages being an asset.

Qualifications

• At least 7+ years of brand marketing experience in gaming.
• Bilingual with fluency in English; other European language is a plus.

Responsibilities

• Design engaging go-to-market plans for live operations.
• Work closely with LiveOps to support promotional plans.
• Conduct market research and analyze trends for management.

Skills

Brand marketing experience

Campaign implementation

Digital marketing

Social media expertise

Communication skills

Job description

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About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

1. Design engaging and business oriented WEU go-to-market plans to support the live operations and the evergreen campaigns that nurture Pubgmobile as a brand.

2. Work closely with the LiveOps team to support all promotion plans, including KOL/paid media/performance media/community/partnerships. Keep a close eye on the market trends to provide constructive and effective suggestions for the team.

3. Work closely with other functions such as Studios, process, and financial teams and fully leverage resources to ensure a solid and consistent launch and long-term operation and marketing.

4. Track all marketing activity and maintain an analysis framework that results in identifying areas for improvement.

5. Conduct market research and analyze market trends to be formulated into strategic recommandations for the management review.

6. Perform ad-hoc projects as assigned, budget management and procurement process.

Who We Look For

1. At least 7+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing in gaming, ideally in mobile

2. Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.

3. Excellent communication, presentation, organizational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.

4. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.

5. Project management skills and ability to manage the priorities of multiple stakeholders.

6. Avid gamer on PC, Console and mobile games.

7. Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background

8. Bilingual with fluency in English; other European language is a plus. Mandarin is a plus.

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Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.