Marketing Manager, Full Funnel Marketing

Lloyds Banking Group; Bristol; Hybrid; GBP 59,000 - 74,000; Full time

Job summary

A leading financial services provider is seeking a Full Funnel Marketing Manager in Bristol to develop and execute innovative marketing strategies aimed at customer engagement and retention. The ideal candidate will have proven experience in customer lifecycle management and agile methodologies. This role offers a hybrid working model and competitive salary. Join us to shape the future of financial services!

Qualifications

• Proven experience designing and delivering successful CLM plans.
• Strong grasp of agile methodologies.
• Advocate for agile working and servant leadership.

Responsibilities

• Manage the execution of innovative marketing plans.
• Coordinate handovers for campaign automation and delivery.
• Stay updated on marketing trends and leverage new data.

Skills

Customer acquisition

Cross-channel marketing

Agile methodologies

Team collaboration

Innovative marketing campaigns

Job description

End Date: Thursday, 21 August 2025

Salary Range: £59,850 - £66,500

We support flexible working – click here for more information on flexible working options

Flexible Working Options: Hybrid Working

Job Description Summary

Uses insight and expertise to develop and deliver marketing strategies, in terms of scale, scope, and specialization, through managing a team of marketing professionals and/or operating as a subject matter expert. The scope of influence typically extends beyond the immediate business unit.

Job Details

Job Title: Full Funnel Marketing Manager

Salary: £59,850pa - £73,150pa plus extensive benefits.

Location: Bristol

Hours: 35 hours, full time

Working Pattern: Hybrid, involving at least two days per week at our Bristol hub.

Why Lloyds Banking Group?

We are evolving, investing in our people, data, and technology to meet the changing needs of our 26 million customers. We embrace collaborative, agile ways of working to deliver the best outcomes for colleagues, customers, and businesses. Join us on our journey!

Role Overview

Manage the execution of innovative marketing plans as part of our Customer Lifecycle Management (CLM) Strategy, focusing on building engagement and customer retention. Manage activity, support innovation, and own results in this critical marketing role aimed at increasing lifetime customer value through meaningful relationships.

Key Responsibilities

1. Implement the Customer Lifecycle Management plan, testing hypotheses, assembling agile teams, and reporting outcomes.
2. Work within agile Pods to deliver against key marketing objectives requiring rapid innovation.
3. Coordinate handovers to other teams for campaign automation and delivery.
4. Stay updated on marketing trends, experiment with new routes to market, and leverage new data and technology.
5. Promote a culture of excellent execution, agile delivery, and team happiness.

About You

• Proven experience designing and delivering successful CLM plans, with a focus on customer acquisition, engagement, and deepening relationships through cross-channel marketing.
• Experience in innovative marketing campaigns that achieve commercial outcomes, with a strong grasp of agile methodologies.
• Advocate for agile working and servant leadership, actively collaborating across teams and disciplines.
• Leverage marketplace knowledge and a strong network to make informed marketing decisions aligned with business strategy.

Working with Us

We prioritize inclusivity and diversity, creating a workplace where everyone feels they belong. We have set diversity goals, offer health initiatives, and welcome applications from under-represented groups. We are disability confident and offer reasonable adjustments during recruitment.

If you are interested, we encourage you to get in touch and join our team!

Our Purpose

To help Britain prosper. Our colleagues focus on making a difference to customers, businesses, and communities. Join us to shape the future of financial services, with many opportunities to learn, grow, and develop.

Data Security and Culture

We keep your data safe, requesting sensitive information only after formal invitations or offers. We are committed to a values-led, inclusive culture where all colleagues can make a meaningful impact.