Marketing Manager, Franchises

NatWest Group; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading banking institution in the UK is seeking a Marketing Manager to lead the development of AUM-focused marketing strategies. This role will involve managing multiple stakeholders and overseeing marketing campaigns in a collaborative team. The ideal candidate has strong marketing planning experience and a deep understanding of asset classes. Excellent communication and networking skills are essential for success in this dynamic environment.

Qualifications

• Experience in developing and delivering AUM focused marketing strategies.
• Strong knowledge of marketing strategies and practices.
• Ability to manage multiple stakeholders effectively.

Responsibilities

• Deliver against marketing briefs and manage entire campaign stages.
• Oversee marketing campaign budgets and ensure targets are met.
• Leverage strategic partnerships for best practices in marketing.

Skills

Marketing planning and delivery experience

Deep understanding of asset classes

Broad market knowledge

Stakeholder management

Attention to detail

Good communication skills

Networking and influencing skills

Job description

Join us as a Marketing Manager, Franchises

• This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
• You’ll be leading the development of customer marketing and communications specifically relating to AUM growth
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work

What you'll do

As a Marketing Manager, you’ll be developing and delivering AUM focused marketing strategies and briefs that support the priorities of the business segment and deliver desired outcomes. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with key stakeholders across the Marketing function and wider marketing teams.

Day-to-day, you’ll be:

• Delivering against the brief, at all stages of the campaign
• Distributing and signing off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

Along with this, you’ll need:

• Marketing planning and delivery experience specifically relating to AUM growth
• Deep understanding of different asset classes ranging from discretionary multi asset class portfolios, specialist deposit products and advisory solutions for the HNW/UHNW target segment
• Broad market knowledge of the competitor landscape, who we should benchmark to and identify best practice
• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills