Marketing Manager (FMCG)

VanRath; Belfast; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading FMCG company seeks a dynamic Marketing Manager to join their team in Belfast. The role involves developing brand strategies, managing marketing budgets, and driving sales through collaboration with sales teams. Candidates must have over 5 years of experience in commercial or trade marketing, complemented by a relevant degree. Hybrid working is offered alongside a negotiable salary and an excellent benefits package.

Qualifications

• Minimum 5+ years in commercial/trade marketing (FMCG/consumer goods preferred).
• Degree in Marketing, Business, or equivalent experience.
• Proficient in marketing and data tools.

Responsibilities

• Develop brand portfolio with NPD and marketing agencies.
• Manage TTL marketing campaigns and analyze market insights.
• Collaborate with sales for marketing plans driving sales increases.

Skills

Commercial marketing

Trade marketing

Data-driven decision making

Communication

Collaboration

Attention to detail

Education

Degree in Marketing

Degree in Business

Tools

Marketing tools

Data tools

Job description

Our long-term client is a well-known FMCG company that works across the island, they are looking for a dynamic and skilled professional to join our Marketing Team as the Marketing Manager - this marketing manager will have experience drawn from the FMCG industry.

SALARY

Negotiable salary + incredible benefits package

Hybrid Working is offered.

RESPONSIBILITIES

• Develop the brand portfolio, working with NPD and marketing agencies on a shared plan
• Develop price and promo strategies
• Monthly reporting on KPIs, customer updates and market insights
• TTL marketing campaigns
• Collaborate with sales to develop marketing plans that drive sales increases, attending sales meetings when required, creating presentations for the sales team
• Analysis and reporting on SKUs, market gaps and more
• Manage marketing budgets, maximising ROI and tracking brand performance

REQUIRED SKILLS / EXPERIENCE

• Minimum 5+ years of experience in commercial marketing, or trade marketing role, (FMCG, retail, or consumer goods industries highly preferred)
• Degree in Marketing, Business, or a related field (or equivalent work experience).
• Proficiency in Marketing & Data Tools
• Proven experience in multi-brand management, combining creative and strategic thinking with strong communication, collaboration, data-driven decision making and exceptional attention to detail.

Full job spec available on request.