Marketing Manager (Flow Student)

Confidential; Lancashire, Manchester, Salford; In loco; GBP 35.000 - 45.000; Tempo pieno

Descrizione del lavoro

Flow Student is seeking a Marketing Manager to drive multi-channel campaigns across our student housing portfolio from Manchester. The role focuses on turning strategy into organised activity, coordinating with agencies, and delivering measurable results that grow occupancy and revenue.

You will partner with CRM and content teams to optimise email, web, and social activity, while ensuring brand consistency across listings and materials. Flexible travel may be required.

Competenze

• Experience delivering multi-channel marketing campaigns across paid and organic channels.
• Strong project management and ability to translate strategy into action.
• Ability to analyse performance data and optimise campaigns.

Mansioni

• Lead multi-channel campaigns across the Flow Student portfolio from planning to evaluation.
• Manage external agencies and suppliers with clear briefs and quality control.
• Plan integrated campaigns across paid social, search, email, social, web and print.
• Develop campaigns for key booking periods ensuring occupancy targets and commercial priorities.
• Oversee brand messaging and content quality across email, web, social and listings.
• Ensure accurate property marketing information across all touchpoints.
• Collaborate with CRM Manager to plan and execute email marketing via HubSpot with segmentation and reporting.
• Own website content and optimisation to improve user journeys and conversion rates.
• Develop clear campaign briefs detailing audience, objectives, messaging, channels and budget.
• Oversee creative production with designers and agencies to deliver on-brand assets on time.
• Support Flow Creators programme to showcase resident-generated content.
• Manage calendars, priorities, approvals and asset libraries to keep activity coordinated.
• Monitor marketing performance by property, city and channel; produce actionable insights.
• Build strong relationships with property teams for local insights; reflect local needs in marketing.
• Track competitor activity and market trends to inform strategy and respond to changes.
• Protect Flow Student brand integrity across all touchpoints.
• Collaborate with Head of Marketing to translate strategy into actionable plans.

Conoscenze

Multi-channel marketing

Campaign management

CRM marketing

SEO & paid media

Strumenti

HubSpot

Descrizione del lavoro

Marketing Manager - Flow StudentLocation: Manchester office-based, with travel across the Flow Student portfolio when required

Salary: £35,000 - £45,000 pa depending on experience
Reporting to: Head of Marketing
Department: Flow Student Marketing

We're already home to students across some of the UK's best university cities, including Liverpool, Sheffield, Coventry, Nottingham, Sunderland, Canterbury, Bradford and Preston. And with major refurbishment projects continuing across the portfolio, our spaces are being upgraded and made ready for students joining us in 2026.

Our proposition is straightforward: student living that flows around you. We are building a more distinctive, commercially effective student accommodation brand. To help us do it, we are looking for a Senior Marketing Executive who can turn strategy into organised, accurate and effective activity.

This is not a role for someone who simply wants to "make content." This role is at the heart of project management and campaign delivery, supporting strategic marketing plans and ensuring activity is relevant, timely, and creates maximum impact. Marketing is the job of understanding an audience, making the right choices and creating demand that eventually becomes revenue.

The Role

Launched in late 2025, Flow Student is brand-new brand, and one of the UK's fastest-growing student accommodation providers, offering affordable, well-designed student accommodation across some of the UK's best university cities.

This important role will play a key integral part in the marketing team, at a hugely exciting time for the company as the brand takes flight and makes an impact on the sector.

The Marketing Manager will play a pivotal role in delivering Flow Student's marketing strategy across the portfolio, leading initiatives that strengthen brand recognition, drive commercial performance, increase sales and build long-term customer loyalty.

Taking ownership of campaigns from strategic planning and briefing through to execution, performance analysis and optimisation, you will ensure marketing activity aligns with business objectives and delivers measurable results. You will identify opportunities to improve performance, drive consistency across channels and translate insights into actionable strategies that maximise impact.

What you will be responsible for

• Leading multi-channel marketing campaigns across the Flow Student portfolio, from identifying opportunities and setting objectives through to planning, delivery, evaluation and optimisation, ensuring activity supports wider business and commercial goals.
• Managing external agencies and suppliers, setting clear expectations, providing effective briefs and overseeing the quality, consistency and performance of their output, including SEO and paid media.
• Planning and overseeing integrated marketing campaigns across paid social, search, email, organic social, websites, student portals, print and outdoor advertising, ensuring all channels work together effectively.
• Developing and managing marketing plans for key booking periods, including early booking, international recruitment, January intake, Clearing and late availability, ensuring campaigns are aligned with occupancy targets and commercial priorities.
• Overseeing brand messaging and content quality, ensuring Flow Student communicates clearly and consistently across email, web, social media, property listings and sales materials.
• Ensuring the accuracy and consistency of property marketing information, including room types, prices, offers, availability, photography, amenities and booking links across all customer touchpoints.
• Working with the CRM Manager to plan and oversee CRM and email marketing activity through HubSpot, ensuring effective audience segmentation, campaign testing, tracking and reporting, with insights used to improve engagement and conversion.
• Taking ownership of website marketing content and optimisation, working with internal colleagues and external suppliers to improve property pages, customer journeys and conversion rates.
• Developing clear, commercially focused campaign briefs that define the target audience, business objective, proposition, messaging, channel strategy, budget and desired outcomes.
• Overseeing creative production with designers, photographers, videographers, agencies and property teams, ensuring assets are on-brand, engaging, fit for purpose and delivered to agreed deadlines.
• Leading the development of the Flow Creators programme, supporting residents to produce credible, engaging content that brings the student experience and individual properties to life.
• Managing marketing priorities, campaign calendars and resources, overseeing deadlines, approvals and asset libraries to ensure activity is coordinated, efficient and delivered on time.
• Monitoring and analysing marketing performance, including leads, bookings, conversion rates and campaign effectiveness by property, city, channel and audience, identifying opportunities to improve results.
• Producing and presenting regular performance reports that explain what is working, what is not, why performance is changing and what actions should be taken to improve results and marketing return on investment.
• Building strong relationships with property teams and wider business stakeholders to gather local stories, student insights, photography and operational updates, ensuring marketing activity reflects local needs and opportunities.
• Monitoring competitor activity and market trends to identify opportunities, understand changing student expectations and inform our marketing approach. Familiarity is useful; imitation is not a strategy.
• Protecting and strengthening the Flow Student brand, ensuring consistent positioning, messaging and quality across every customer touchpoint.
• Working closely with the Head of Marketing to translate wider marketing strategy into actionable plans, share insights, prioritise opportunities and contribute to the continued development of the Flow Student brand.

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