Marketing Manager – Exhibitions

Lipton Media; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative campaigns in a hybrid working environment. This role involves planning and executing marketing strategies that engage audiences and elevate brand presence. The ideal candidate will possess a keen eye for detail, creativity, and the ability to manage multiple projects effectively. With opportunities to mentor junior team members, this position is perfect for someone passionate about driving marketing excellence. Join a vibrant team and make a significant impact in the world of B2B events!

Qualifications

• 3+ years of experience in event marketing, particularly exhibitions.
• Strong understanding of digital media and marketing performance metrics.

Responsibilities

• Plan and deliver cross-channel digital marketing campaigns.
• Assist in the design and distribution of promotional materials.
• Mentor junior marketing executives within the team.

Skills

Event Marketing

Fluent in French

Fluent in German

Fluent in Italian

Fluent in Dutch

Digital Media Understanding

Data Analysis

Audience Segmentation

Copywriting

Attention to Detail

Tools

Microsoft Office

CRM System (Pardot, Salesforce)

Website CMS

Job description

Marketing Manager

Leading global events business specialising in b2b large-scale expos is looking to hire a super talented Marketing Manager to join their team. This person needs to speak one of the following languages fluently: French, German, Italian, or Dutch.

Hybrid Working

Location: London

The Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions.

The successful candidate will be responsible for the planning and implementation of exceptional marketing campaigns, delivered on time and within budget.

The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

This role will have scope to mentor and support more junior marketing executives within the team.

Key Responsibilities:

1. Planning and delivering cross-channel digital marketing campaigns
2. Assisting with the design, production and distribution of all promotional materials relating to the portfolio
3. Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
4. Using digital channels and technologies to enhance the online presence of the business
5. Support and mentor more junior members of the marketing team
6. Continuous analysis and evaluation of marketing campaigns to improve performance

Key Knowledge & Skills Required:

1. 3 years event marketing – exhibitions
2. Fluent in either French, German, Italian or Dutch.
3. Solid understanding of the digital media landscape
4. Proven ability to learn new tools and software quickly and independently
5. Strong experience in areas including insight development and audience segmentation
6. Literate and numerate with exemplary verbal and written English
7. Proficient in Microsoft Office programmes
8. Experience using a CRM system such as Pardot or Salesforce
9. Experience using a website CMS
10. In depth knowledge of marketing performance metrics
11. Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations