Marketing Manager, Events (REF 1242)

I Love My Job Ltd.; Greater London; On-site; GBP 60,000; Full time

Job description

• South London
• Up to £60,000 DOE + Commission (£80,000 OTE)

Are you a strategic and creative marketing professional with a passion for events? Join a dynamic, fast-growing startup that connects exhibitors and visitors through engaging, high-impact trade events.

As the Marketing Manager, you’ll play a pivotal role in driving attendance, engagement, and revenue by developing and executing innovative marketing campaigns, fostering strategic partnerships, and overseeing event execution.

Your responsibilities:

• Develop and implement marketing strategies to boost visitor and exhibitor attendance.
• Lead multi-channel campaigns, including trade press, email, digital ads, and influencer collaborations.
• Explore innovative marketing tactics such as guerrilla marketing, forums, blogs, and social media engagement.
• Build and manage partnerships with key industry players to enhance exposure.
• Align marketing efforts with exhibitor acquisition, working closely with the sales team.
• Oversee digital marketing content and ensure consistent messaging across platforms.
• Represent the company at trade shows, industry events, and networking functions, maximising potential during your visit.
• Support exhibitor onboarding alongside the commercial team.
• Monitor and analyse visitor and exhibitor satisfaction to optimise future events.
• Troubleshoot challenges related to visitor registration, technology, and engagement.
• Contribute to business development initiatives and market positioning strategies.

What success looks like:

• Increased event attendance.
• Higher exhibitor participation and revenue growth.
• Improved visitor and exhibitor experience.
• Data-driven campaign effectiveness, measured through analytics and conversion rates.

Who you are:

• Experienced in event marketing, trade fairs, or B2B marketing.
• Analytical and numbers-savvy with strong problem-solving skills.
• A creative thinker with a hands-on, adaptable approach.
• Comfortable in a fast-paced start up environment.
• Willing to travel frequently to industry events and trade shows.

Your experience & skills:

• Degree in Marketing, Business, or a related field (preferred but not essential).
• Strong numeracy and analytical abilities.
• 3+ years of marketing experience in events, trade shows, or related fields.
• Excellent communication and project management skills.

Diversity & Inclusion:ILMJ values diversity, equality and inclusion and encourages applicants from all backgrounds and identities.