Marketing Manager - Events and Social Media

TN United Kingdom; Abingdon; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager for Events and Social Media. This role is pivotal in bridging the marketing and communication teams, enhancing brand visibility and lead generation through innovative events and social media strategies. You will collaborate with cross-functional teams, analyze performance metrics, and ensure the effective execution of marketing campaigns. With a focus on creativity and data-driven insights, this position offers an exciting opportunity to shape marketing initiatives in a forward-thinking environment. Join a company committed to diversity and inclusion while enjoying a competitive salary and a comprehensive benefits package.

Benefits

Private medical healthcare

Life assurance

Group Personal Pension Plan

Hybrid working options

Qualifications

• Proven experience in marketing, event planning, or related roles.
• Strong organisational and project management skills.

Responsibilities

• Develop and implement event and social media plans.
• Track and analyse the effectiveness of marketing activities.

Skills

Collaborative mindset

Communication skills

Creative thinking

Project management

Data-focused analytical skills

Education

Degree level qualifications in a related field

Tools

Marketing management tools

CRM systems

Job description

Marketing Manager - Events and Social Media, Abingdon

Client:

RM plc

Location:

Abingdon, United Kingdom

Job Category:

Hospitality

EU work permit required:

Yes

Job Reference:

7dc9f66b9bbd

Job Views:

8

Posted:

02.04.2025

Expiry Date:

17.05.2025

Job Description:

Overview: Do you want to help enrich the lives of learners worldwide? At RM, we’ve been pioneers of education technology. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with schools, nurseries, and education trusts to deliver customer-centric solutions that improve education outcomes worldwide.

The Business has recently laid out a new strategic ambition under a new Managing Director and is in the process of evolving to a matrix operating structure that will drive focus through four lines of business: Managed Services, Software, Hardware and Broadband.

The Role

The Marketing Manager – Events and Social Media plays an important bridging role between the marketing team and communication team, building our brand and profile, and supporting lead generation through events and social media activity. You will engage with target markets and promote the RM Technology brand identity at in-house and industry events, both live and online. You must be adept at identifying and recording key metrics at events and using them to improve future events. This role reports to the Head of Marketing with a dotted line to the Chief of Communications and collaborates closely with cross-functional teams.

Responsibilities

1. Develop and implement event and social media plans: Collaborate with colleagues to develop plans that support the wider sales, marketing, and communication strategies.
2. Campaign Development and Execution: Create and manage marketing campaigns and initiatives to drive attendance at RM Technology events and engagement at industry events.
3. Sales Enablement: Work closely with sales teams to understand their needs and provide relevant marketing materials.
4. Performance Analysis and Reporting: Track and analyse the effectiveness of activities, providing insights and recommendations for optimisation.
5. Market Research and Competitor Analysis: Stay current with sector trends to identify new opportunities and target areas for growth.
6. CRM system and account-based marketing: Ensure CRM systems and content are managed and maintained according to best practices.

Experience Skills and Experience

You will have proven experience of:

1. A collaborative mindset and a track record of aligning internal teams.
2. Great communication skills with exceptional attention to detail.
3. Creative thinking with a proactive approach.
4. Strong project management skills with the ability to manage multiple initiatives.
5. Data-focused analytical skills with a keen focus on metrics and measurement.

You will have:

1. Proven experience in marketing, event planning, or related roles.
2. Experience with marketing and event management tools.
3. Degree level qualifications in a related field or equivalent experience.
4. Strong organisational and project management skills.

What’s in it for you?

At RM we offer a competitive salary and a core benefits package including private medical healthcare, life assurance, and a Group Personal Pension Plan. We also provide hybrid working options to suit your role and life.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive environment for all.

Unfortunately, we are unable to offer sponsorship for this role.