Marketing Manager - Events

Phee Farrer Jones; London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading events company in London is seeking a Marketing Manager to lead strategies for audience growth at B2B financial services events. This role involves leveraging data analytics, optimizing digital marketing strategies, and collaborating with teams to enhance event engagement. Offering a salary up to £45K plus bonuses, this is a hybrid role with both office and remote work opportunities.

Benefits

Flexible working arrangements

Training and career development opportunities

Vibrant company culture with team incentives

International travel opportunities

Qualifications

• Proven experience in audience development, ideally within the events or media sectors.
• Strong understanding of digital marketing, content distribution, and Email/SEO strategies.
• Analytical mindset with experience using tools like Google Analytics and CRM systems.
• Excellent communication skills with the ability to translate data insights into actionable growth strategies.

Responsibilities

• Lead and execute strategies to grow events and attendees across live events in the US.
• Leverage data analytics to drive audience acquisition, retention, and subscriptions.
• Collaborate with editorial and marketing teams to optimise content.

Skills

Audience development

Digital marketing

Content distribution

Email/SEO strategies

Data analytics

Communication

Tools

Google Analytics

CRM systems

Job description

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Are you a data-driven, strategic marketeer with a passion for B2B Financial Services focused events? Taking on a leadership role with a direct report? This Marketing Manager role could be a great fit for you!

Our client, a leading events company, is seeking a Marketing Manager to join their Central London-based team on a permanent basis.

This is a 3-day office-based role with 2 days remote working from the Central London office, offering a salary of up to £45K base plus a competitive bonus, totaling £50K+.

Responsibilities:

• Lead and execute strategies to grow events and attendees across live events in the US - travel required.
• Leverage data analytics to drive audience acquisition, retention, and subscriptions through email, social media, and partnerships.
• Collaborate with editorial and marketing teams to optimise content and maximise visibility on SEO, newsletters, and social channels.
• Work closely with the events team to increase event attendance and enhance audience engagement for both in-person and virtual events.

The Person:

• Proven experience in audience development, ideally within the events or media sectors.
• Strong understanding of digital marketing, content distribution, and Email/SEO strategies.
• Analytical mindset with experience using tools like Google Analytics and CRM systems.
• Excellent communication skills, with the ability to translate data insights into actionable growth strategies.

The Benefits:

• Flexible, hybrid working arrangements.
• Training and career development opportunities.
• Vibrant company culture with team incentives.
• International travel opportunities.

If you are interested in this Marketing Manager opportunity, Apply Now!

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