Marketing Manager - Events

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading international events organisation is seeking a Marketing Manager to develop and execute strategic marketing campaigns. This role focuses on driving attendance and sponsorship for events, requiring strong project management and digital marketing skills. The ideal candidate will have a proven track record in event marketing and a degree from a top institution.

Qualifications

• Proven experience in end-to-end event marketing campaigns.
• Strong understanding of digital marketing principles.
• Ability to work independently and collaboratively.

Responsibilities

• Design and implement multi-channel marketing campaigns.
• Lead targeted research analysis for data segments.
• Align marketing strategies with sales and operations.

Skills

Project Management

Digital Marketing

Organizational Skills

Education

University degree from a top 50 institution

Tools

Marketing Tools and Software

Job description

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About the Company:

We are a leading international events organisation specialising in financial services. Our global portfolio of events provides invaluable opportunities for networking, knowledge sharing, and business development. This role offers the opportunity to lead our flagship events with a strategic and growth mindset, unlocking new capabilities and revenue streams through marketing campaigns and initiatives.

Job Purpose:

The Marketing Manager will develop and execute strategic marketing campaigns to drive attendance, exhibitor participation, and sponsorship for our clients' events. This role will oversee effective delivery, focusing on core responsibilities across strategy, data, research, content, and more.

Key Responsibilities:

1. Design and implement multi-channel marketing campaigns (digital, print, social), adapting globally, managing timelines and budgets, and creating marketing materials.
2. Lead targeted research analysis to build new data segments for sponsorships, delegates, speakers, and others.
3. Align marketing strategies with sales and operations, partner with media, and manage vendors.
4. Research markets, monitor competitors, and report on campaign effectiveness.
5. Provide on-site marketing support and assist with post-event reporting.

Qualifications:

• Proven experience in end-to-end event marketing campaigns.
• Strong understanding of digital marketing principles and strategic practices.
• Excellent project management and organisational skills.
• Ability to work independently and collaboratively.
• Proficiency in relevant marketing tools and software.
• University degree from a top 50 institution.

Great opportunity - if you find yourself in the above description, apply now!

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