Marketing Manager - Events

Aspire; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A progressive marketing firm in London is looking for a Marketing Manager to lead event growth strategies and enhance audience engagement. The ideal candidate has experience in audience development, digital marketing, and strong analytical skills. This role offers flexible hybrid working, training opportunities, and a vibrant company culture.

Benefits

Flexible hybrid working

Training and career development opportunities

Team incentives

International travel opportunities

Qualifications

• Proven experience in audience development within events or media sectors.
• Strong understanding of digital marketing and content distribution.
• Analytical mindset with experience using data tools.

Responsibilities

• Lead strategies to grow events and attendees.
• Leverage data analytics for audience acquisition and retention.
• Collaborate with teams for content optimisation.

Skills

Audience development

Digital marketing

Email marketing

SEO strategies

Data analytics

Tools

Google Analytics

CRM systems

Job description

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• Lead and execute strategies to grow events and attendees across live events and summit based in Africa.
• Leverage data analytics to drive audience acquisition, retention, and subscriptions through email, social media, and partnerships.
• Collaborate with editorial and marketing teams to optimise content and maximise visibility on SEO, newsletters, and social channels.
• Work closely with the events team to increase event attendance and enhance audience engagement for both in-person and virtual events.

The Person:

• Proven experience in audience development, ideally within the events, or media sectors.
• Strong understanding of digital marketing, content distribution, and Email/ SEO strategies.
• Analytical mindset with experience using tools like Google Analytics and CRM systems.
• Excellent communication skills, with the ability to translate data insights into actionable growth strategies.

The Benefits:

• As well as the usual flexible, hybrid working
• Training and career development opportunities.
• Vibrant company culture with team incentives
• International travel opportunities.

If you are interested in this Marketing Manager opportunity, Apply Now!

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