Marketing Manager, Events

TN United Kingdom; Leatherhead; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks an experienced Marketing Manager for a maternity cover role focused on EU events. This exciting opportunity involves developing marketing strategies, managing a dynamic team, and executing multiple campaigns to drive delegate attendance and revenue. You'll leverage your expertise in B2B marketing, social media, and analytics to enhance event profiles and partnerships. With a hybrid work model, you'll enjoy flexibility while contributing to high-quality conferences and market insights that empower businesses. If you're passionate about events and marketing, this role is your chance to make a significant impact.

Qualifications

• Experience managing direct marketing campaigns and B2B marketing.
• Proven experience with social media and SEO.

Responsibilities

• Developing and implementing the EU Events Marketing strategy.
• Running multiple simultaneous event marketing campaigns.
• Managing the Events Marketing team and allocating workload.

Skills

Event Marketing Strategy

B2B Marketing

Social Media Management

SEO

Email Marketing

Market Research

Negotiation Skills

Education

Degree in Marketing

Tools

Google Analytics

Photoshop

CRM Software

Microsoft Office

Job description

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Marketing Manager, EU Events – Maternity cover (12 months)

Based in Leatherhead, Surrey, 3 days in office, 2 days from home.

The role

We have an exciting opportunity for an experienced events marketing professional to join us on a maternity cover contract as a Marketing Manager for our EU events portfolio.

As Marketing Manager, EU Events, your responsibilities will include:

1. Developing and implementing the EU Events Marketing strategy
2. Managing the Events Marketing team and allocating workload
3. Running multiple simultaneous event marketing campaigns
4. Achieving revenue targets for the EU Events portfolio by attracting delegates through marketing activities
5. Managing the marketing team to meet revenue and delegate attendance targets
6. Tracking and controlling budgets across the EU portfolio
7. Creating, editing, and proofreading emails, press releases, and promotional materials
8. Managing existing and developing new strategic media and association partnerships
9. Enhancing the profile of conferences within their industries
10. Managing marketing campaigns for 4-5 large-scale events
11. Creating and executing email marketing campaigns, including HTML editing
12. Fulfilling partnership agreements and researching new partners and suppliers
13. Updating event websites via CMS, creating online banners, and resizing logos/photos in Photoshop
14. Producing marketing literature for events
15. Conducting market research and managing data segmentation, preferences, and unsubscribes
16. Utilizing media and social media to generate content and campaigns

The person

• Degree in marketing or a related field
• Experience managing direct marketing campaigns and B2B marketing
• Proven experience with social media and SEO
• Familiarity with Google Analytics and metrics analysis
• Intermediate Photoshop skills; knowledge of Dreamweaver and HTML coding is a plus
• Confidence in using CRM and Microsoft Office, especially Excel for data management
• Experience in the event and conference industry is advantageous
• Strong negotiation skills and confidence in dealing with media and partners
• This position offers a hybrid remote work schedule

The company

At Smithers Information, we provide B2B events, market reports, and consulting across three regions and ten industries. We are known for high-quality conferences and comprehensive market research reports, offering expert insights to help companies grow. Our global team includes offices in the US, China, and the UK, with specialists worldwide. We support career development and have a strong culture of internal progression, with an average employee tenure of at least 10 years.