Marketing Manager - EV

Radius Limited; Crewe; On-site; GBP 45,000 - 60,000; Full time

Job summary

A forward-thinking company in Crewe is seeking an EV Marketing Manager to lead the marketing strategy and execution for their electric vehicle products. This role focuses on growing the business EV charge card and charging solutions by optimizing digital performance, shaping customer journeys, and ensuring support for existing customers transitioning to electric. Ideal candidates will have experience in B2B digital marketing, strong communication skills, and a keen understanding of customer journey design.

Benefits

Competitive salary

Friendly culture

Continuous improvement opportunities

Qualifications

• Proven experience in B2B digital marketing.
• Strong understanding of customer journey design.
• Experience with upsell/cross-sell strategies.

Responsibilities

• Lead targeted digital marketing campaigns to drive charge card adoption.
• Define and improve customer journeys for EV products.
• Identify fuel card customer groups for tailored campaigns.

Skills

B2B digital marketing

Customer journey design

Performance marketing metrics

Salesforce

Communication skills

Tools

Marketing Cloud

Digital analytics platforms

Job description

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We’re looking for a results-driven EV Marketing Manager to lead the marketing strategy and execution for our electric vehicle (EV) products. This role will focus on growing adoption of our business EV charge card offering, and charging solutions by optimising digital performance, shaping customer journeys, and ensuring our existing fuel card customers are fully informed and supported in their transition to electric.

You’ll work at the intersection of digital marketing, product, and customer experience, helping more businesses future-proof their fleets with EV-ready solutions.

Key Responsibilities

Digital Performance & Campaigns

• Working with the digital acquisition team, lead targeted digital marketing campaigns across paid and organic channels to drive charge card adoption and charger usage.
• Own KPIs such as website traffic, conversion rates, app downloads, and cost per acquisition (CPA).
• Collaborate with the digital team to continuously test and optimise landing pages, CTAs, and lead generation forms.

Customer Journey Mapping & Content

• Define and improve end-to-end customer journeys for EV products—from awareness through to onboarding and retention.
• Develop and deliver clear, compelling messaging to help customers understand the benefits of transitioning from diesel to electric.
• Work closely with sales enablement and central teams to produce guides, comparison tools, email journeys, and FAQs.

Fuel Base Awareness & Transition Strategy

• Identify and segment fuel card customer groups most likely to benefit from EV solutions.
• Build tailored campaigns to raise awareness of our EV offering within our fuel base, including hybrid card options.
• Partner with account managers and CRM teams to integrate education and upsell opportunities into existing touchpoints.

Cross-functional Collaboration

• Work closely with Product, Commercial, Digital, Sales, and CRM teams to align on go-to-market plans and new feature rollouts.
• Feed customer insights and campaign data back into product development to improve the offering.

Reporting & Insights

• Track, analyse, and report on marketing performance with a focus on customer conversion and EV adoption rates.
• Use data to influence decision-making and prioritise future initiatives.

Job Description

We’re looking for a results-driven EV Marketing Manager to lead the marketing strategy and execution for our electric vehicle (EV) products. This role will focus on growing adoption of our business EV charge card offering, and charging solutions by optimising digital performance, shaping customer journeys, and ensuring our existing fuel card customers are fully informed and supported in their transition to electric.

You’ll work at the intersection of digital marketing, product, and customer experience, helping more businesses future-proof their fleets with EV-ready solutions.

Key Responsibilities

Digital Performance & Campaigns

• Working with the digital acquisition team, lead targeted digital marketing campaigns across paid and organic channels to drive charge card adoption and charger usage.
• Own KPIs such as website traffic, conversion rates, app downloads, and cost per acquisition (CPA).
• Collaborate with the digital team to continuously test and optimise landing pages, CTAs, and lead generation forms.

Customer Journey Mapping & Content

• Define and improve end-to-end customer journeys for EV products—from awareness through to onboarding and retention.
• Develop and deliver clear, compelling messaging to help customers understand the benefits of transitioning from diesel to electric.
• Work closely with sales enablement and central teams to produce guides, comparison tools, email journeys, and FAQs.

Fuel Base Awareness & Transition Strategy

• Identify and segment fuel card customer groups most likely to benefit from EV solutions.
• Build tailored campaigns to raise awareness of our EV offering within our fuel base, including hybrid card options.
• Partner with account managers and CRM teams to integrate education and upsell opportunities into existing touchpoints.

Cross-functional Collaboration

• Work closely with Product, Commercial, Digital, Sales, and CRM teams to align on go-to-market plans and new feature rollouts.
• Feed customer insights and campaign data back into product development to improve the offering.

Reporting & Insights

• Track, analyse, and report on marketing performance with a focus on customer conversion and EV adoption rates.
• Use data to influence decision-making and prioritise future initiatives.

Qualifications

• Proven experience in B2B digital marketing, preferably in automotive, energy, mobility or tech sectors.
• Strong understanding of customer journey design and performance marketing metrics.
• Experience marketing to existing customer bases, with a focus on upsell/cross-sell or product migration.
• Comfortable working in a fast-paced, cross-functional environment.
• Excellent communication skills, with the ability to turn technical information into customer-friendly messaging.
• Familiarity with Salesforce, Marketing Cloud, and digital analytics platforms is a plus.#

Additional Information

What can you expect of us?

• A friendly culture that mirrors our proposition to our customers.
• A fast-growing organisation that defines itself as being agile and innovative.
• A drive for continuous improvement, which you will be empowered to get behind from day one.
• A commitment tobuilding a working environment that values inclusivity, innovation, agility, and drive.
• An accessible and approachable Exco.

And of course, you will be compensated competitively, with a good range of core benefit

Still Curious?

If you feel we are a good match for each other, you can apply online now!

If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via[emailprotected] .

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

Note to recruitment agencies:

We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee.

PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.