Marketing Manager - EMEA

Vista Equity Partners Management, LLC; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading investment management firm seeks a Marketing Manager to lead marketing efforts across EMEA, focusing on the UK and BENELUX markets. Responsibilities include developing multi-channel campaigns, managing events, and analyzing metrics to drive engagement. The ideal candidate has demonstrated expertise in content strategy and campaign management, along with strong analytical skills. This role offers the opportunity to collaborate with various teams and contribute significantly to business growth.

Qualifications

• Expertise in content and campaign strategy development.
• Experience in event planning and execution.
• Strong analytical skills to interpret data for marketing decisions.

Responsibilities

• Build and maintain campaign calendars for seamless execution.
• Develop a multi-channel content strategy for EMEA.
• Monitor key performance indicators to assess marketing effectiveness.

Skills

Content strategy development

Campaign management

Analytical skills

Project management

Collaboration

Job description

We are looking for a results-driven and creative Marketing Manager to lead regional marketing efforts across EMEA, with a strong focus on the UK and BENELUX markets. This role is ideal for a strategic marketer who excels at developing compelling content, executing integrated campaigns, and delivering impactful events that drive engagement and pipeline growth.

As a key member of the regional marketing team, you will be responsible for building and executing multi-channel campaigns, creating localized content, and managing both digital and in-person events. You will collaborate closely with internal stakeholders and external partners to ensure alignment with business goals, while continuously optimizing performance through data-driven insights.

Responsibilities

• Campaign Management: Build, own, and maintain campaign calendars to ensure seamless execution.
• Content Strategy: Develop and execute a multi-channel content strategy for the EMEA region, including targeted email campaigns, blog posts, infographics, e-books, and product pages.
• Account-Based Marketing: Develop and implement Account-Based Marketing campaigns.
• Event Management: Plan and implement events in collaboration with internal and external partners for the UK and BENELUX regions.
• Metrics and Reporting: Monitor and analyze key performance indicators - including MQLs, SQLs, and pipeline contribution - to assess the effectiveness of marketing initiatives. Provide actionable insights that demonstrate how regional campaigns, content, and events directly influence sales outcomes in the UK and BENELUX markets.
• Social Media Management: Ensure a strong presence and visibility on social networks (LinkedIn), creating content and monitoring interactions with customers and prospects.
• Collaboration: Collaborate weekly with the GTM organization on prospecting, marketing, and pipeline generation initiatives.
• Public Relations: Over time you will be able to take ownership of regional PR relationships at the appropriate time.

Qualifications

• Demonstrated expertise in content and campaign strategy development, including creating and localizing content across multiple formats and channels to support campaign and brand objectives.
• Some experiance in event planning and execution, including managing logistics, vendors, and on-site coordination for both in-person and virtual events.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• English Speaking. Additional languages is a plus