Marketing Manager, DTC (12 months FTC)

ITV; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company in London is looking for a Marketing Manager to lead marketing plans for DTC projects. You will drive consumer engagement while mentoring a team member and overseeing creative campaigns. The ideal candidate has experience with free-to-air channels and strong skills in budget management and stakeholder relations. This role offers a flexible working environment and generous benefits.

Benefits

Flexible working options

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Wellbeing and volunteering days

Qualifications

• Proven ability to manage multiple projects, deadlines, and priorities.
• Strong budget management and administrative skills.
• Deep understanding of the UK TV marketplace and Connected TV landscape.

Responsibilities

• Develop and deliver marketing campaigns for DTC products.
• Manage relationships with creative and media agencies.
• Act as a brand guardian for live experiences.

Skills

Experience with free-to-air channels

Project management skills

Budget management

Stakeholder management

Expertise in digital media

Brand collaboration experience

Job description

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Job Description

Workplace: White City, London - 3 days a week in the office

The team

At ITV Studios, we craft the extraordinary every day. As a global leader in entertainment, with over 60 labels spanning 13 countries and an unparalleled catalogue of 90,000+ hours of content, we deliver iconic shows like The Voice, Love Island, Line of Duty, and Queer Eye. Our Marketing team is the creative heartbeat of ITV Studios, ensuring our brands and platforms capture the spotlight and inspire audiences worldwide.

The role

The Marketing Manager will lead and oversee the strategy and execution of marketing plans for ITV Studios and Zoo 55's direct-to-consumer (DTC) projects. This includes FAST channels, brand licensing, and live experiences. In this role, you\'ll drive consumer engagement and protect brand integrity across all channels. You\'ll manage and mentor a Senior Marketing Executive, working closely with the commercial teams in Zoo 55 and Brand Licensing to hit key targets. You\'ll also act as the lead brand guardian for live experiences, ensuring all consumer interactions reflect brand standards. The role will entail but not be limited to:

• Develop and deliver marketing campaigns for DTC products across FAST channels, brand licensing, and live experiences, ensuring they meet business goals.
• Manage relationships with creative and media agencies, briefing them on campaign objectives and overseeing deliverables to ensure they meet strategy.
• Act as a brand guardian for live experiences, ensuring consistent, high-quality representation across all consumer touchpoints.
• Lead, mentor, and support the Senior Marketing Executive, providing guidance on brand licensing, consumer PR, and FAST channel marketing activities.
• Build strong partnerships with platform partners, social media teams, scheduling, and internal teams to expand campaign reach and effectiveness.
• Use insights from the Global Insights team to guide data-driven decisions and optimise campaigns.
• Support DTC marketing needs across the wider business, working closely with other ITV Studios divisions to provide DTC expertise.
• Manage budgets to align with objectives, ensuring resources are used effectively for maximum impact.

Skills you\'ll need

• Experience working with free-to-air channels.
• Proven ability to manage multiple projects, deadlines, and priorities effectively.
• Strong budget management and administrative skills.
• Track record of managing stakeholders across the business.
• Expertise in digital media and a deep understanding of all media types.
• Experience working with major brands and IP.

Other things we\'re looking for

• Solid understanding of the UK TV marketplace, ITV Studios position within it, and the Connected TV landscape.
• Excellent communication skills, able to translate insights into clear, actionable marketing strategies.
• Strong collaboration and relationship-building skills, influencing at all levels.
• Self-starter who thrives in a fast-moving, complex environment.
• Experience in the leisure or tourism industry is a plus

About Us

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it\'s not surprising that you\'ll find us in every home in the UK, our productions are famous all over the world and we\'re at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact\'s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don\'t just watch it. Be part of it. Join ITV.

About the Team

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we\'ll guarantee to take you to the next stage (minimum criteria above).

We\'re happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at [e-mail]. Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits