Marketing Manager, Display Advertising

Amazon; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading company in digital advertising seeks an experienced Marketing Manager to boost growth and manage display and video ad programs. Responsibilities include collaborating with teams, analyzing data for campaign performance, and developing innovative advertising solutions. The ideal candidate will demonstrate expertise in marketing metrics and cross-functional management, bringing measurable outcomes to various stakeholders.

Qualifications

• Experience using data and metrics to improve campaign performance.
• Proficiency with Excel or Tableau for data manipulation and analysis.
• Experience managing multiple marketing campaigns simultaneously.

Responsibilities

• Collaborate with internal teams to understand marketing goals and identify DSP solutions.
• Regularly audit operational processes to identify cost-saving opportunities.
• Develop and manage campaigns across diverse audiences and ad formats.

Skills

Data-driven marketing

Campaign management

Collaboration

Data analysis

Cross-functional teamwork

Tools

Excel

Tableau

Job description

The Amazon Digital Advertising team is seeking an experienced, innovative, and results-oriented marketer to drive the growth of our ad programs on behalf of internal advertisers. Our team is expanding new programs and increasing investment in digital advertising to foster growth. We aim to push the boundaries in digital formats by developing and leveraging proprietary in-house technology.

Amazon Digital Advertising is dedicated to delivering measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio includes sponsored, display, video, and custom ads, along with insights and reporting. We offer tailored solutions for all businesses with flexible pricing and buying models, including self-service, managed service, and programmatic options to optimize strategies. The Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support Amazon’s strategic business marketing initiatives. Our stakeholders are internal marketing teams across Amazon, and our mission is to develop superior digital advertising programs for these teams. Our operations span marketing, program management, and new product development. This role will manage display and video ad programs for large 1P advertisers with marketing objectives from brand perception to purchases.

The complexity and scale of our activities grow as we deploy new media buying and measurement strategies. Our goal is to build a team of passionate experts who are committed to innovation on behalf of internal partners.

The Marketing Manager is an Amazon Advertising expert responsible for designing, managing, and scaling effective display programs via the Amazon DSP.

Key responsibilities:

1. Collaborate with internal teams to understand marketing goals and identify DSP solutions that support these objectives.
2. Identify relevant performance metrics and manage ad programs towards these benchmarks.
3. Regularly audit operational processes to identify cost-saving opportunities.
4. Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and business cases to Ad Tech teams.
5. Develop and promote new program initiatives utilizing evolving technical capabilities.
6. Partner with technology teams to create and execute on aggressive roadmaps.
7. Define success criteria, design tests, and analyze data to uncover opportunities.
8. Develop and manage campaigns across diverse audiences, inventory sources, and ad formats.

About the team:

Our team is committed to delivering measurable outcomes for various stakeholders through a broad portfolio of ad formats and solutions, including flexible pricing and buying models.

Minimum qualifications:

• Experience using data and metrics to improve campaign performance.
• Proficiency with Excel or Tableau for data manipulation and analysis.
• Experience managing multiple marketing campaigns simultaneously.
• Experience working within cross-functional marketing and creative teams.
• Experience managing campaigns across multiple territories.
• Knowledge of digital marketing processes and content production timelines.

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