Marketing Manager - Demand Generation & Campaigns, Developer Marketing

arm limited; Cambridge; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading technology company is seeking a Marketing Manager to drive campaigns targeting the developer community. This role involves creating multi-channel marketing strategies, collaborating across teams, and leveraging analytics to enhance engagement, particularly in innovative areas like GenAI. The right candidate will have a strong track record in technical marketing and a passion for influencing the developer ecosystem.

Qualifications

• Experience in marketing to technical audiences and managing developer communities.
• Strong ability to navigate ambiguity and initiate clarity.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Collaborate with teams for targeted developer messages.
• Utilize analytics to optimize campaign performance.

Skills

Influencing skills

Content strategy knowledge

Campaign management

Analytical skills

Tools

Marketing automation platforms

Job description

Marketing Manager - Demand Generation & Campaigns, Developer Marketing, Cambridge

Client:

arm limited

Location:

Cambridge, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

20f9ce45c108

Job Views:

4

Posted:

02.06.2025

Expiry Date:

17.07.2025

Job Description:

Job Overview:

We are looking for a Marketing Manager to join our Developer Marketing Demand Generation team. This role involves creating multi-channel marketing programs to support Arm’s developer community and drive engagement, particularly in areas like GenAI. You will collaborate with various teams to deliver impactful marketing campaigns and develop content that resonates with developers.

Responsibilities:

• Develop and execute integrated digital and offline marketing campaigns
• Collaborate with product marketing and ecosystem teams to craft targeted messages for developer communities
• Partner with media teams to utilize the best channels for developer outreach
• Leverage analytics to optimize campaign performance
• Coordinate with creative teams to produce developer-focused assets
• Manage developer social media channels with the external communications team

Required Skills and Experience:

• Ability to navigate ambiguity and initiate clarity
• Strong influencing skills to work with cross-functional teams and leadership
• Experience marketing to technical audiences and managing developer communities
• Knowledge of customer personas, touchpoints, and content strategy
• Proven success in digital and offline campaign management, including social media and marketing automation platforms

Desirable Skills:

• Experience with technical marketing, developer programs, or B2B products
• Understanding of technology trends like genAI
• Experience with product launches, branding, and event campaigns
• Analytical skills to measure and improve campaign impact
• Willingness to learn and grow professionally

Additional Information:

This role offers a unique opportunity to influence the developer ecosystem on Arm. If you are not a passport holder for the country of the vacancy, a work permit may be required. Please apply via the 'Apply now' button. For more details, visit our Blog.