Marketing Manager - Demand Generation & Campaigns, Developer Marketing

TN United Kingdom; Cambridge; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager for Demand Generation & Campaigns. This role offers a unique opportunity to engage with developers, driving marketing programs that resonate with technical audiences. You'll collaborate across teams to create impactful content and utilize analytics to refine strategies. If you're passionate about technology and eager to influence developer engagement, this position is perfect for you. Join a team that values creativity and innovation in the ever-evolving landscape of AI and technology.

Qualifications

• Experience with marketing programs for developer communities.
• Proven success in executing digital and offline marketing campaigns.

Responsibilities

• Create and implement multi-channel marketing programs.
• Collaborate with product marketing to reach developer communities.
• Use analytics to enhance marketing activities.

Skills

Marketing experience targeting technical audiences

Experience with marketing personas

Digital and offline campaigns

Strong analytical skills

Confident influencer

Tools

Marketing automation platforms

Social media tools

Job description

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Marketing Manager - Demand Generation & Campaigns, Developer Marketing, Cambridge

Client:

arm limited

Location:

Cambridge, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

20f9ce45c108

Job Views:

12

Posted:

29.04.2025

Expiry Date:

13.06.2025

Job Description:

Job Overview:

We are looking for the next member of our Developer Marketing Demand Generation team. The future of AI is built on Arm, and we are working to be more relatable to developers to help them build innovations by providing the right content at the right time. This role offers a unique opportunity to collaborate across teams at Arm and drive marketing programs for applications including GenAI.

Responsibilities:

• Create and implement multi-channel digital and offline marketing programs
• Collaborate with product marketing and ecosystem teams to reach developer communities effectively
• Partner with media teams to utilize the best developer channels
• Use analytics to improve marketing activities based on data insights
• Coordinate with creative teams to produce assets that resonate with developers
• Manage developer social media presence with external communications teams

Required Skills and Experience:

• Comfortable handling ambiguity and creating clarity
• Confident influencer capable of driving consensus across teams and leadership
• Marketing experience targeting technical audiences, developer communities, and programs
• Experience with marketing personas, customer touchpoints, and content strategy
• Proven success in digital and offline campaigns, with understanding of social media and marketing automation platforms

Nice To Have Skills and Experience:

• Experience with technical marketing, developer programs, or B2B products
• Knowledge of technology trends like genAI
• Experience with product launches, brand campaigns, event, and programmatic marketing
• Strong analytical skills using campaign metrics for impact measurement and improvements
• Desire to learn and grow within and outside the organization

In Return:

This role offers a chance to engage developers in building on Arm technology. You'll be inspired by Arm's breadth of technology and the impact of developer marketing programs. Are you ready to join us?