Marketing Manager - CRM

Truespeed Communications Ltd; Bath; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading broadband communications company in Bath seeks a skilled CRM & Direct Marketing expert to drive customer acquisition and retention strategies. This role involves executing CRM campaigns and optimizing customer lifecycle management, requiring at least 5 years of relevant experience. Knowledge of HubSpot and great analytical skills are essential. The successful candidate will thrive in a dynamic environment with hybrid working options.

Benefits

Life insurance (4x salary)

Private healthcare

25 days holiday + bank holidays

Pension scheme

Health and wellbeing perks

Qualifications

• 5+ years' experience in Direct Marketing and CRM (B2C/ D2C/ Subscriptions) Platforms.
• Strong CRM skills with knowledge of building & deploying campaigns.
• Proven track record in achieving customer growth through data-driven insights.

Responsibilities

• Plan and deploy Truespeed's Prospect & Customer Lifecycle Contact strategy.
• Build, deploy, and track campaigns on HubSpot.
• Use data to target, test, and optimize campaigns.

Skills

Direct Marketing

CRM systems expertise

Data analytics

Campaign management

Education

Degree in Marketing, Economics, Finance or related discipline

Tools

HubSpot

Power BI

Tableau

Job description

Overview

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Develop Campaigns. Drive Growth. Shape the Future of Broadband.

Why Join Us

We believe in rewarding talent - here's what we offer:

• Life insurance (4x salary)
• Private healthcare
• 25 days holiday + bank holidays
• Pension scheme
• Health, lifestyle & financial wellbeing perks (inc. 24/7 online GP)
• Hybrid working & free onsite parking

About Truespeed

We\'re on a mission to transform connectivity across the South West with our ultrafast, full-fibre broadband. We\'re growing fast, and we\'re looking for a talented expert to take ownership of our Direct Marketing and CRM strategy and help us achieve ambitious growth.

The Role

In this role, you\'ll take the lead in planning, executing, and optimising Truespeed\'s CRM strategy and campaigns across multiple Direct Marketing channels. You\'ll play a crucial role in driving customer acquisition, engagement, and retention while ensuring our customer contact activities directly support our commercial goals. You will work alongside our Sales, Customer Contact and Digital teams to maximise Truespeed\'s growth.

This is a hands-on role that requires a deep understanding of CRM system operations, campaign management, and cross-functional collaboration. The successful candidate should expect to spend 2-3 days a week in Truespeed\'s Bath HQ office and occasionally travel to operating regions/markets.

Key Responsibilities

• Plan and deploy Truespeed\'s Prospect & Customer Lifecycle Contact strategy
• Build, deploy and track Direct Marketing and CRM campaigns on Truespeed\'s Hubspot platform (Experience of HubSpot or similar CRM platforms would be highly desirable)
• Innovate and develop Truespeed\'s Customer Lifetime Management practices through direct marketing channels covering targeting, acquisition, conversion, engagement and retention
• Use data and analytics to target, test, and optimise campaigns to increase conversions and engagement
• Support growth initiatives like referral schemes and partnerships and work to incorporate them into Truespeed\'s customer lifecycle management strategy

What\'ll You Bring

• 5+ years\' experience in Direct Marketing and CRM (B2C/ D2C/ Subscriptions) Platforms
• Strong, demonstrable, and hands-on CRM skills with knowledge of building & deploying campaigns (HubSpot or similar platform expertise preferred)
• Proven success in achieving customer growth goals through campaign optimisation and data-driven insights
• Confident with extracting insights through analytics tools (Power BI, Tableau, etc.) and articulating strategy/ execution plans on Powerpoint/ Word
• Comfortable working in a fast-paced, changing environment
• Degree in Marketing, Economics, Finance or related discipline
• Previous experience in Subscriptions and/or B2C telecoms/ broadband environments would be an advantage

At Truespeed, we celebrate diversity and encourage applications from people of all backgrounds.

Ready to Apply?

If you\'re ambitious, data-driven, and passionate about Marketing & Customer Lifecycle Management, click Apply Now. Applications are reviewed on a rolling basis, so early submission is encouraged.

Please note: Only candidates with the right to work in the United Kingdom will be considered. We are unable to offer sponsorship for this position.

No agencies please.