Marketing Manager - Corporate & Institutional Banking (B2B)

Lloyds Banking Group; Bristol; Hybrid; GBP 59,000 - 67,000; Full time

Job summary

Join a leading financial services company as a Marketing Manager in their Corporate and Institutional Banking division. You will drive growth through integrated campaigns, manage cross-channel strategies, and work alongside diverse teams. Ideal candidates are skilled in B2B marketing, digital strategies, and content creation, looking to make a lasting impact.

Benefits

Generous pension contribution of up to 15%

Annual bonus, subject to performance

Share schemes including free shares

Flexible benefits such as discounted shopping

30 days’ holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Proven success in creating integrated campaigns.
• Relevant experience in B2B marketing in the Financial Services Marketplace.
• Ability to work within a matrix reporting structure.

Responsibilities

• Managing and executing multi-channel campaigns including digital, press, social, and in-person events.
• End-to-end development and delivery of campaign strategy.
• Collaborating with agencies to produce compelling campaign materials.

Skills

B2B marketing experience

Content writing skills

Digital marketing expertise

Analytical skills

Interpersonal skills

Commercial awareness

Job description

End Date: Monday 07 July 2025

Salary Range: £59,850 - £66,500

We support flexible working – click here for more information on flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary:

Job Description:

JOB TITLE: Marketing Manager - Corporate & Institutional Banking (B2B)

LOCATION(S): Bristol or London

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity:

As a Marketing Manager for Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by delivering integrated campaigns alongside the business. You will be part of the wider B2B marketing team and will be a team player. Building effective links with business counterparts and agency partners will be key to influence, inspire, and win support at all levels. We value individuals who bring ideas, energy, and a ‘can do’ approach to overcome hurdles and drive projects to completion, with attention to detail and deadline management in a fast-paced environment.

Your responsibilities include:

• End-to-end development and delivery of campaign strategy and execution
• Managing and executing multi-channel campaigns including digital, press, social, 121, in-person events, conferences, and webinars
• Developing content marketing (blogs, articles, infographics, social cards, success stories) to enhance brand awareness, engagement, and nurturing assets
• Collaborating with internal and external agencies to produce compelling campaign materials
• Managing budgets and measuring campaign success
• Being the brand champion for the business and ensuring all outputs are on-brand
• Working closely with internal stakeholders across the CIB business

What you'll need:

• Relevant experience in B2B marketing, with knowledge of the Financial Services Marketplace
• Proven success in creating integrated campaigns
• Strong content writing skills and proficiency in English
• Expertise in digital marketing
• Strong analytical skills to understand complex subjects quickly
• Ability to work within a matrix reporting structure
• Excellent interpersonal skills internally and externally
• Good commercial awareness of profit levers in the B2B industry

About working for us:

Our ambition is to be the leading UK business for diversity, equity, and inclusion, supporting our customers, colleagues, and communities. We’re committed to creating an environment where everyone can thrive, learn, and develop. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location, and working patterns. As a Disability Confident Leader, we guarantee interviews for applicants with disabilities, long-term health, or neurodivergent conditions who meet the role's minimum criteria. We also provide adjustments throughout the recruitment process.

Our benefits include:

• A generous pension contribution of up to 15%
• An annual bonus, subject to performance
• Share schemes including free shares
• Flexible benefits such as discounted shopping
• 30 days’ holiday plus bank holidays
• Wellbeing initiatives and parental leave policies

Ready to make a positive impact? Apply today and learn more!

At Lloyds Banking Group:

We are driven by a purpose: to help Britain prosper. Our colleagues focus on making a difference for customers, businesses, and communities. Join us to shape the future of financial services, with many opportunities to learn, grow, and develop.

Data Privacy: We keep your data safe. We only ask for confidential or sensitive information during the interview or once you accept an offer, after background checks. We will explain what we need and why, from a trusted Lloyds Banking Group representative.

Our Culture: We are committed to building a diverse, inclusive workforce reflecting the communities we serve. Everyone has the opportunity to make a real difference.