Marketing Manager - Consumer & Pro Sports

VX3; Torquay; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading sportswear brand is seeking a Marketing Manager to enhance brand visibility and drive eCommerce sales. This hands-on role involves strategic marketing across consumer and professional sports sectors, requiring creativity and analytical skills. The ideal candidate will have experience in both B2B and consumer marketing, with a strong focus on branding and performance metrics. Join a dynamic team committed to delivering high-quality athletic apparel and driving growth in a competitive market.

Qualifications

• Experience in consumer and B2B sectors.
• Passion for sport and fitness.

Responsibilities

• Lead consumer marketing strategy to grow brand awareness.
• Manage paid media and seasonal campaigns.
• Maintain VX3 brand identity across all channels.

Skills

eCommerce

branding

design

storytelling

analytical mindset

Education

4+ years in marketing

Tools

Google Analytics

Meta Ads

Klaviyo

Job description

VX3 is a leading sportswear brand, serving thousands of grassroots teams across a diverse range of sports, in addition to partnering with a number of professional teams performing at the elite level of their respective sports. As a trusted kit partner, we are dedicated to delivering high-performance, innovative apparel that meets the demands of athletes at every level. Our commitment to quality, functionality, and style ensures that our products stand out in a competitive market. VX3 also operates a direct-to-retail sportswear business, providing high-quality athletic apparel directly to consumers alongside its teamwear offerings.

Role Overview

As Marketing Manager – Consumer & Pro Sports, you’ll lead our marketing efforts across two key verticals:

• Consumer (DTC): Build the VX3 brand and grow eCommerce sales of our technical and leisure ranges through performance marketing, content, and campaigns.
• Pro Sports: Drive licensed sales through the dedicated channels of our professional partners.

This is a hands-on, strategic, and creative role that spans brand, digital, and partner marketing. You'll work closely with senior leadership and product, eCommerce, and sales teams to build a high-performing and unified brand.

Role Overview

Consumer Marketing

• Own and execute the consumer marketing strategy to grow awareness and online sales of the VX3 activewear and leisure ranges.
• Manage paid media (Meta, Google, retargeting).
• Plan and coordinate seasonal campaigns, product drops, and promotions.
• Lead content creation (UGC, influencer, ambassador content) and manage external creators.
• Analyse performance and report on key eCommerce and marketing metrics.

Pro Sports Marketing

• Manage social media and PR for partner teams and events.
• Activate professional team partnerships with campaigns, photography, video, and press.

Brand Management

• Maintain and evolve the VX3 brand identity, tone of voice, and positioning.
• Ensure brand consistency across all channels – web, social, print, packaging, kits.
• Work with product and creative teams on photo/video shoots and content assets.

Who You Are

• 4+ years in marketing, with experience across both consumer and B2B sectors.
• Experience in eCommerce, sportswear, or performance apparel a strong plus.
• Creative thinker with a strong eye for branding, design, and storytelling.
• Confident managing agencies and freelancers, or creating content yourself.
• Analytical mindset – fluent in Google Analytics, Meta Ads, Klaviyo or similar.
• Passion for sport and fitness – you understand the culture and the customer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Sporting Goods Manufacturing

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