Marketing Manager - Carriages

allpay; Hereford; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a dynamic team as a Marketing Manager at Carriages Ltd, where you'll lead innovative marketing strategies to enhance brand presence and create exceptional dining experiences. This role involves social media engagement, event management, and strategic PR campaigns, making a significant impact on the future of our restaurant and café. Ideal candidates will have a degree in Marketing or equivalent, with proven experience in hospitality marketing and strong communication skills.

Benefits

Defined contribution group pension scheme

Life assurance

Income protection

Bupa private healthcare

25 days holiday plus bank holidays

Free onsite gym

Electric vehicle charging points

Perkbox

Qualifications

• Proven experience in marketing roles within the hospitality industry.
• Successful experience in PR and social media campaigns.
• Understanding of PR principles and media relations.

Responsibilities

• Develop and execute content strategies for social media.
• Plan and execute memorable events throughout the year.
• Create and implement PR strategies for positive media coverage.

Skills

Communication

Attention to Detail

Storytelling

Social Media Proficiency

Interpersonal Skills

Innovative Mindset

PR Campaign Experience

Education

Degree in Marketing, Hospitality, Business, or equivalent

Tools

Adobe Suite

Content Management Systems

Marketing Analytics Tools

WIX

Job description

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About The Role

Join our dynamic team as a Marketing Manager for Carriages Ltd, where you will lead innovative marketing strategies to enhance our brand presence and create exceptional dining experiences and events.

You will be involved in PR, social media, event management, and overall marketing campaigns, playing a key role in shaping the future of our restaurant, farm shop, and café.

Your responsibilities will include:

1. Social Media Engagement: Develop and execute content strategies for social platforms to increase brand visibility, follower growth, and engagement. Manage customer interactions professionally across all channels.
2. Events Management: Plan and execute memorable events throughout the year, engaging guests and creating lasting impressions.
3. Strategic PR Campaigns: Create and implement PR strategies for each venue to generate positive media coverage, build brand credibility, and highlight unique value propositions. Oversee media kit creation and outreach, adapting to industry trends.
4. Content Creation: Oversee the production of high-quality content for digital channels, including social media, websites, and email marketing, ensuring alignment with brand goals.

We are part of the allpay Limited group, located just outside Hereford City Centre in our beautiful offices. We offer a comprehensive benefits package, including a defined contribution group pension scheme, life assurance, income protection, Bupa private healthcare, EAP, 25 days holiday (plus bank holidays), holiday purchase and sale options, free onsite gym, parking, electric vehicle charging points, Perkbox, and more.

About You

The ideal candidate will have:

• A degree in Marketing, Hospitality, Business, or equivalent, with proven experience in marketing roles within the hospitality industry.
• Exceptional communication skills, attention to detail, and storytelling ability.
• Proficiency in social media platforms, content management systems, and marketing analytics tools.
• Innovative mindset with the ability to develop and implement cutting-edge marketing strategies.
• Strong interpersonal skills to collaborate across teams and manage multiple projects effectively.
• Successful experience in PR and social media campaigns, with a track record of engaging strategies.
• Understanding of PR principles, media relations, and crisis communication.
• Design skills using Adobe Suite for menu creation and experience with website platforms like WIX.

If you're passionate about marketing, food, and wine, and thrive in a fast-paced environment, we invite you to join us at Carriages Ltd and help shape the future of dining experiences.

About Us

At allpay, people are at the heart of everything we do. We offer a competitive benefits package, including a group pension scheme, income protection, life assurance, private healthcare, and an onsite gym. We also provide excellent learning and development opportunities.

We work with select recruitment agencies. Please obtain explicit consent from our HR department before submitting CVs. We do not accept unsolicited CVs, and doing so will be considered a "spoiling" of candidates, with no fees paid for such submissions. Engaging with unsolicited candidates implies acceptance of our zero-fee policy.

We are committed to Equal Opportunities.

All roles at allpay Limited are subject to background checks, including DBS and credit checks.