Marketing Manager, Carbon Products (Hybrid)

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Manager for Carbon Products to lead innovative marketing strategies that drive growth and enhance brand awareness. This hybrid role combines product marketing with demand generation, where you will collaborate with sales and product teams to create effective go-to-market strategies. You'll be responsible for launching new products, developing compelling value propositions, and optimizing marketing campaigns. If you're passionate about making an impact in a dynamic environment and thrive on collaboration, this opportunity is perfect for you.

Qualifications

• Experience in product marketing, lead generation, or demand generation.
• Proven success in launching products and driving growth.
• Strong analytical skills and experience with marketing tools.

Responsibilities

• Lead go-to-market strategy for new products and drive demand generation.
• Develop marketing campaigns to increase lead flow and customer relationships.
• Monitor performance metrics and recommend improvements based on data.

Skills

Product Marketing

Lead Generation

Demand Generation

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Marketing Automation Tools

CRM Systems

Analytics Tools

Job description

Marketing Manager, Carbon Products (Hybrid), London

Client: Fastmarkets

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 38acd39f168b

Job Views: 12

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description

The Marketing Manager, Carbon Products, is a key role within the Commercial marketing team. You will play a crucial part in aligning sales, product, and marketing efforts, leading on proposition and product positioning, building brand awareness, defining lead generation strategies, and contributing to the company's growth and success. This role combines product marketing and demand generation, responsible for launching, expanding, and ensuring the long-term success of a new product portfolio.

PRINCIPLE ACCOUNTABILITIES

1. Lead go-to-market strategy for a new product by collaborating with sales, marketing, and product teams to create demand-generation strategies that drive high-quality leads and pipeline growth.
2. Drive multi-channel marketing campaigns to increase lead flow, deepen customer relationships, and build new relationships within existing accounts.
3. Develop compelling value propositions, messaging, and product collateral to communicate the product's value.
4. Implement tailored account-based marketing strategies for high-value accounts to increase engagement and revenue.
5. Monitor, analyze, and report on performance metrics; hold teams accountable and recommend improvements based on data.
6. Work closely with sales to ensure understanding of marketing activities and seamless lead handoff.
7. Oversee events and partnership strategies for the Carbon portfolio, aligning with channel and partnership teams.
8. Build and optimize nurture programs, including A/B testing and iterative learning.

KEY INTERFACES

• Marketing Team
• Sales & Customer Success
• Product Team
• Sales Enablement
• Carbon Team

Qualifications

We seek a motivated, driven individual eager to be part of a fast-paced, successful team. Strong teamwork, autonomy, and accountability are essential.

• Experience in product marketing, lead generation, or demand generation, preferably in market data and analytics.
• Proven success in launching products and driving growth.
• Strong analytical skills and experience with marketing automation, CRM, and analytics tools.
• Excellent time management and communication skills.
• Bachelor's degree in marketing, business, or related field.

Additional Information

Our Values

Fastmarkets values diversity and inclusivity, fostering a culture based on metrics, accountability, growth, customer focus, and collaboration.

• METRICS DRIVEN: Using insights to improve performance.
• ACCOUNTABLE: Keeping promises and delivering results.
• GROWTH MINDSET: Adapting and acting with urgency.
• INCLUSIVE: Respecting and celebrating diversity.
• CUSTOMER CENTRIC: Prioritizing customer needs.
• COLLABORATIVE: Working across teams effectively.

If you feel aligned with this role and our values, please complete the application form, providing all relevant information to help us understand why you're a great fit.