Marketing Manager (Campaigns)

Datapharm; Leatherhead; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in healthcare information is seeking a proactive Marketing Manager to lead their marketing strategies. This key role involves managing campaigns to boost engagement and revenue growth, requiring B2B experience and skills in tools like Hubspot and Google Analytics. You'll help shape market presence and support sales initiatives through effective marketing strategies.

Benefits

Life insurance

Medical insurance

Company Dental plan

Discounts on gym membership and retailers

25 days holiday per annum

Pension plan (10% employer contribution)

Qualifications

• Experienced in B2B go-to-market strategies (positioning tech solutions for pharma preferred).
• Highly skilled Hubspot user with campaign delivery experience.
• Knowledge of GDPR and data acquisition.

Responsibilities

• Lead acquisition and nurture campaigns to generate pipeline.
• Set and track KPIs linking marketing activity to business success.
• Design and execute high-impact marketing campaigns.

Skills

B2B go-to-market strategies

Customer focus

Creativity

Data management

Attention to detail

Tools

Hubspot

Google Analytics

LinkedIn Advertising

Job description

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Who we are looking for:

We're looking for a proactive, results-driven marketer to lead our campaign strategy and execution. This role is a key part of our team-driving engagement, generating qualified leads, and contributing directly to revenue growth.

You'll take ownership of both inbound and outbound marketing campaigns, from planning and execution through to performance analysis. You'll be comfortable managing multiple priorities, confident in your decision-making, and always looking for ways to improve outcomes.

What you'll be doing

• Leading acquisition and nurture campaigns to generate pipeline for new and existing Datapharm solutions

• Developing and delivering engagement campaigns that communicate value and promote customer retention

• Setting, tracking, and being accountable for KPIs that clearly link marketing activity to business success

How you'll have an impact:

On Datapharm:

You will play a pivotal role in accelerating Datapharm's commercial growth by designing and executing high-impact marketing campaigns that drive lead generation, customer engagement, and revenue. By aligning go-to-market strategies with business objectives and leveraging data-driven insights, this you will directly contribute to brand visibility, market penetration, and customer retention

On the wider team:

You will bring active, collaborative energy to the marketing team, engaging key stakeholders from across the business in campaigns

On the customer:

The Marketing Manager will support sales and customer success teams by delivering qualified leads, insightful campaign data, and effective collateral-enabling them to better serve clients and close deals.

What you'll need to succeed:

• Experienced in B2B go-to-market strategies, (positioning tech solutions for pharma preferred)

• Highly skilled Hubspot user (delivering campaigns and demonstrating ROI)

• Experience with data acquisition data management and knowledge of GDPR

• Good understanding of LinkedIn Advertising, Google Analytics and UTM tracking

• Motivated self-starter with a strong attention to detail who is ready to make a real impact in a fast-growing company

• Sound business judgment

• Focused on customers and results oriented

• Commercial Awareness

• Ability to make technical information engaging

Interested?...This is what's in it for you:

• Life insurance

• Medical insurance

• Company Dental plan

• Discounts on gym membership and retailers

• 25 days holiday per annum (in addition to bank holidays)

• Pension plan (10%employer contribution after one year service

Don't meet every single requirement? At Datapharm we are dedicated to building a diverse, inclusive and authentic workplace and have been since 1977. We have been the trusted source of clear and accurate medicines information in the UK, with over 80 million visits each year. We help patients, carers, healthcare professionals, and the pharmaceutical industry make informed decisions using reliable, up-to-date information through modern digital platforms.

Our mission is to make healthcare information simple, effective, and accessible to everyone. So if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may just be the right candidate for this role or another within the company.