Marketing Manager (B2C)

JR United Kingdom; York; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a B2C Marketing Manager to shape strategic marketing campaigns that influence customer behavior. In a hybrid role based in various UK locations, you will guide a diverse customer base through their journey from acquisition to advocacy, utilizing a mix of insightful strategies and multi-channel marketing approaches. This position offers the chance to make a tangible impact as you transition customers into a new technological era, supported by a range of benefits, including 28 days holiday and healthcare options.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Strong track record in marketing campaign design.
• Experience in customer lifecycle marketing and behavior change.
• Ability to distill data into actionable insights.

Responsibilities

• Lead development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using various communications.
• Manage campaign budgets, performance tracking, and reporting.

Skills

Strategic thinking

Campaign management

Data analysis

Communication

Stakeholder engagement

Education

Degree in Marketing, Business or Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

Social network you want to login/join with:

? London, Bristol or Edinburgh (Hybrid - 3 days office)

? Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• ?️ 28 days holiday (plus buy/sell options)
• ? Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.