Marketing Manager (B2C)

JR United Kingdom; Swindon; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a B2C Marketing Manager to develop impactful marketing strategies and lead customer engagement across multiple channels. The role involves overseeing lifecycle marketing campaigns from acquisition to retention, with a focus on driving customer behavior change. The ideal candidate will possess strong strategic and creative skills, relevant experience, and a degree in Marketing, Business, or Economics.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Strong track record designing and delivering contact strategies and marketing campaigns.
• Experience managing and influencing matrix teams.
• Proven experience in customer lifecycle marketing.

Responsibilities

• Lead end-to-end development of customer contact strategies.
• Deliver multi-channel marketing initiatives.
• Own campaign budgets and performance tracking.

Skills

Strategic thinker

Campaign development

Stakeholder engagement

Customer lifecycle marketing

Data analysis

Agile working

Excellent communication

Education

Degree in Marketing, Business or Economics

Tools

Power BI

Tableau

Jira

Job description

Social network you want to login/join with:

Marketing Manager (B2C), Swindon, Wiltshire

Location: Swindon, Wiltshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Location options: London, Bristol, or Edinburgh (Hybrid - 3 days office)

Full-time

Are you a strategic marketer who thrives on crafting campaigns that influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner communications.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get ideas prioritized across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distill data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• 28 days holiday (plus buy/sell options)
• Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.