Marketing Manager (B2C)

JR United Kingdom; Preston; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading marketing firm is seeking a B2C Marketing Manager to craft powerful strategies that impact customer behavior across the full customer journey. The role focuses on collaborating with teams to influence customer engagement through data-led decision-making and innovative multi-channel campaigns. With an attractive benefits package and the opportunity to drive real-world behavior changes, this position is ideal for a strategic visionary in the field.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Proven experience with marketing campaigns and customer contact strategies.
• Experience in customer lifecycle marketing focused on acquisition and retention.
• Ability to transform data into actionable insights.

Responsibilities

• Lead the development of multi-channel marketing strategies.
• Manage campaign budgets and performance tracking.
• Collaborate with internal teams for effective messaging.

Skills

Strategic thinking

Creative thinking

Customer lifecycle marketing

Commercial acumen

Data-driven decision making

Excellent communication

Stakeholder engagement

Education

Degree in Marketing, Business or Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

Social network you want to login/join with:

Marketing Manager (B2C), Preston, Lancashire

Location: Preston, Lancashire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

London, Bristol or Edinburgh (Hybrid - 3 days office)

Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner communications.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• 28 days holiday (plus buy/sell options)
• Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.