Marketing Manager (B2C)

JR United Kingdom; Norwich; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading company in Norwich is seeking a B2C Marketing Manager to spearhead impactful customer strategies. You will influence behaviour change through creative marketing initiatives across various channels, ensuring a seamless transition for a diverse customer base during technology adoption. Ideal candidates will have a robust track record in lifecycle marketing and strong leadership capabilities.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Proven track record in marketing campaign design and delivery.
• Experience in customer lifecycle marketing and behaviour change.
• Strategic thinker with strong communication skills.

Responsibilities

• Lead end-to-end customer contact strategies and marketing campaigns.
• Deliver multi-channel initiatives and align cross-functional teams.
• Own campaign budgets and performance tracking.

Skills

Designing marketing campaigns

Customer lifecycle marketing

Influencing teams

Commercial acumen

Communication

Agile working experience

Education

Degree in Marketing, Business or Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

Social network you want to login/join with:

? London, Bristol or Edinburgh (Hybrid - 3 days office)

? Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• ?️ 28 days holiday (plus buy/sell options)
• ? Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.