Marketing Manager (B2C)

JR United Kingdom; Leicester; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

Une entreprise recherche un 'B2C Marketing Manager' pour concevoir et mettre en œuvre des stratégies marketing à fort impact. Vous dirigerez des campagnes tout en analysant les données pour influencer le comportement des clients. Ce poste hybride nécessite une approche stratégique avec un accent sur le changement de comportement et l'engagement client.

Benefits

28 jours de congés (options d'achat/vente)

Système de voiture de fonction

Assurance santé privée

Qualifications

• Expérience prouvée en marketing de cycle de vie client.
• Capacité à transformer des données en insights actionnables.
• Confiance pour faire prioriser des idées au sein d'équipes matricielles.

Responsibilities

• Diriger le développement de stratégies de contact client et de campagnes marketing.
• Livrer des initiatives multi-canaux via web, app, email, social, print.
• Collaborer avec des équipes internes et agences externes pour développer des messages percutants.

Skills

Marketing stratégique

Conception de campagnes

Analyse de données

Engagement des parties prenantes

Travail Agile

Education

Diplôme en Marketing, Business ou Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

Social network you want to login/join with:

? London, Bristol or Edinburgh (Hybrid - 3 days office)

? Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• ?️ 28 days holiday (plus buy/sell options)
• ? Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.