Marketing Manager (B2C)

JR United Kingdom; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in marketing is seeking a B2C Marketing Manager for their Leeds office. In this role, you will craft impactful marketing strategies to engage customers through the entire journey. This position offers a full-time contract with hybrid working options and a competitive benefits package including 28 days holiday and private healthcare.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Strong track record in designing and delivering end-to-end contact strategies.
• Experience in customer lifecycle marketing and driving behaviour change.
• Excellent communication and stakeholder engagement skills.

Responsibilities

• Lead the development of customer contact strategies and marketing campaigns.
• Deliver multi-channel initiatives across various platforms.
• Own campaign budgets and performance tracking.

Skills

Strategic thinking

Creativity

Stakeholder engagement

Data analysis

Campaign management

Digital marketing

Education

Degree in Marketing, Business or Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

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Marketing Manager (B2C), Leeds, West Yorkshire

Client:

Location:

Leeds, West Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Location options include London, Bristol, or Edinburgh (Hybrid - 3 days office)

Full-time position

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner communications.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• 28 days holiday (plus buy/sell options)
• Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.