Marketing Manager (B2C)

JR United Kingdom; Cambridge; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading company is seeking a B2C Marketing Manager to craft influential marketing strategies aimed at driving customer behavior. The role involves overseeing contact strategies, lifecycle marketing, and collaboration with cross-functional teams to implement effective campaigns, ensuring customers successfully adopt new technologies. Candidates should possess a strong background in marketing strategy, excellent communication skills, and experience in managing diverse teams.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Proven experience in customer lifecycle marketing, particularly in driving acquisition and retention.
• Strong record of designing and delivering marketing campaigns across digital channels.
• Agile working experience and comfort in fast-paced, evolving environments.

Responsibilities

• Lead the development of customer contact strategies and lifecycle marketing.
• Deliver multi-channel initiatives using web, email, and social.
• Manage campaign budgets and performance tracking.

Skills

Strategic thinking

Creativity

Influencing skills

Customer lifecycle marketing

Commercial acumen

Excellent communication

Stakeholder engagement

Education

Degree in Marketing, Business or Economics

Tools

Power BI

Tableau

Jira

Job description

Social network you want to login/join with:

? London, Bristol or Edinburgh (Hybrid - 3 days office)

? Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• ?️ 28 days holiday (plus buy/sell options)
• ? Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.