Marketing Manager (B2C)

JR United Kingdom; Bradford; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading company in the UK is seeking a B2C Marketing Manager to develop high-impact strategies across the customer journey. This role is pivotal in driving customer engagement and technology adoption through effective marketing campaigns and data-led insights. Candidates should possess a strong marketing background and experience in lifecycle management.

Benefits

28 days holiday (plus buy/sell options)

Car benefit scheme

Private healthcare

Qualifications

• Experience in designing and delivering customer contact strategies.
• Proven success in customer lifecycle marketing.
• Strong ability to communicate and engage stakeholders.

Responsibilities

• Lead the development of marketing strategies and campaigns.
• Deliver multi-channel marketing initiatives.
• Manage and track campaign budgets and performance.

Skills

End-to-end contact strategies

Marketing campaigns

Strategic thinking

Creative thinking

Customer lifecycle marketing

Commercial acumen

Data analysis

Communication

Education

Degree in Marketing

Degree in Business

Degree in Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

Social network you want to login/join with:

? London, Bristol or Edinburgh (Hybrid - 3 days office)

? Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.
• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
• Own campaign budgets, performance tracking, and reporting.
• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
• Excellent communication and stakeholder engagement skills.
• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• ?️ 28 days holiday (plus buy/sell options)
• ? Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.