Marketing Manager (B2b Saas)

JR United Kingdom; Watford; Remote; GBP 30,000 - 35,000; Full time

Job summary

Une entreprise de SaaS en pleine croissance cherche un Marketing Manager B2B pour superviser la stratégie marketing. Le candidat idéal doit posséder une expérience solide en marketing B2B SaaS, avec des responsabilités incluses telles que la création de campagnes et la gestion de canaux de contenu. Cette position remote offre une belle opportunité de croissance personnelle et professionnelle tout en travaillant directement avec les fondateurs.

Benefits

Flexibilité de travail

Opportunités de croissance

Qualifications

• 3+ ans en marketing B2B SaaS, idéalement dans des startups en phase de croissance.
• Expérience en product-led growth, acquisition et rétention des utilisateurs.
• Compréhension forte de notre audience : agences, coachs, fournisseurs de services en ligne.

Responsibilities

• Créer et lancer des campagnes pour stimuler les inscriptions d'essai et les conversions payantes.
• Gérer le contenu, les e-mails et les canaux payants — de l'idéation à la mise en œuvre.
• Écrire des textes marketing, e-mails et pages de destination qui convertissent réellement.

Skills

B2B SaaS marketing

user acquisition

retention

Tools

Webflow

Hubspot/GHL

Google Ads

Meta Ads

Job description

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Marketing Manager (B2b Saas), watford, hertfordshire

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Client:

Location:

watford, hertfordshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

16

Posted:

27.06.2025

Expiry Date:

11.08.2025

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Job Description:

Location: Remote (UK / EU preferred)

Type: Full-Time

Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[emailprotected]