Marketing Manager (B2b Saas)

Appointwise; United Kingdom; Remote; GBP 30,000 - 35,000; Full time

Job summary

A leading company in the software industry is seeking a hands-on Marketing Manager for their B2B SaaS platform. This remote role involves creating campaigns, managing content, and driving user engagement. With a focus on growth, you'll work closely with the founders, enjoying flexibility and unique challenges in a rapidly expanding environment.

Benefits

Work directly with the founders

Flexible, remote-first environment

Big opportunity for personal and professional growth

Qualifications

• 3+ years in B2B SaaS marketing, ideally in fast-growth startups.
• Deep experience in product-led growth, user acquisition, and retention.
• Fluent in CAC, LTV, and funnel metrics.

Responsibilities

• Create and launch campaigns to drive trial signups and paid conversions.
• Manage content, email, and paid channels from ideation to implementation.
• Own marketing calendar and optimize onboarding email flows.

Skills

B2B SaaS marketing

Product-led growth

User acquisition

Retention

Content creation

Campaign management

Analytics

Tools

Webflow

Hubspot/GHL

Google Ads

Meta Ads

Job description

Get AI-powered advice on this job and more exclusive features.

Start Date: ASAP

Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

About Appointwise

Appointwise is helping agencies , coaches , and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY , and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools , writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

Who This Role Is For

• 3+ years in B2B SaaS marketing , ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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