Marketing Manager (B2b Saas)

JR United Kingdom; Bath; Remote; GBP 30,000 - 35,000; Full time

Job summary

A leading company is seeking a hands-on Marketing Manager specializing in B2B SaaS to drive growth through effective campaign management and innovative marketing strategies. This remote position offers the opportunity to own the marketing function and work closely with founders, ensuring high-impact execution in a fast-paced environment.

Benefits

Flexible, remote-first work environment

Direct collaboration with founders

Opportunity for personal and professional growth

Qualifications

• 3+ years in B2B SaaS marketing, ideally at startups.
• Hands-on experience with product-led growth and user retention.
• Fluent in key metrics: CAC, LTV, and funnel metrics.

Responsibilities

• Create and launch campaigns for trial signups and conversions.
• Manage content and paid channels from ideation to implementation.
• Build and optimize onboarding and retention email flows.

Skills

B2B SaaS marketing

Product-led growth

User acquisition

Retention

Content management

Campaign management

Tools

Webflow

Hubspot/GHL

Google Ads

Meta Ads

Email tools

Job description

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Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[emailprotected]