Marketing Manager - B2B Publishing - Mat Cover

JR United Kingdom; London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading B2B publishing company is seeking a Marketing Manager for a 10-month maternity cover in London. The role involves developing marketing strategies for subscriptions and events, requiring strong B2B marketing experience and excellent communication skills. This position offers a competitive salary and the potential for a permanent role.

Qualifications

• 3+ years’ experience in B2B marketing, preferably in publishing/subscription.
• Experience in events marketing is a plus.
• Strong analytical skills and IT literacy required.

Responsibilities

• Oversee execution of promotional marketing campaigns.
• Develop and refine email campaigns.
• Manage website content and SEO optimization.

Skills

B2B Marketing

Customer Data Analytics

SEO Principles

Campaign Management

Email Marketing

Digital Marketing

Communication Skills

Tools

Google Analytics

HubSpot CRM

MS Office

Advanced Excel

Job description

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Marketing Manager - B2B Publishing - Mat Cover, london

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Client:

Marketing Talent | Marketing Recruitment Experts

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

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Job Description:

Marketing Manager – B2B Publishing / Subscriptions – London

10 Month Maternity Cover (with strong possibility of turning permanent)

To c£45k Basic + Benefits

(hybrid) - c2 days in Central London office per week.

*You must have at least 3 years' B2B Marketing experience within Publishing or Subscriptions products to be considered for this role*

This is an exciting opportunity to a fast growing a market leader in B2B publishing, events and awards as a Marketing Manager on a 10 month fixed term contract to cover Maternity Leave. Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B publishing subscription products (digital and print) and some events (conferences / exhibitions / awards).

Requirements:

• 3+ years’ experience in B2B marketing, with experience in publishing / subscription based products
• Preferably some experience in events marketing (conferences, exhibitions or awards)
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems / CRMs - HubSpot CRM ideally
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

Main Responsibilities:

• Campaign Management: Oversee the execution of promotional marketing campaigns to drive subscriptions, renewals, event attendance, and awards revenue.
• Database Management: Create segmented lists for targeted messaging, evaluate data engagement and effectiveness, and identify opportunities for new data sources.
• Email Marketing: Develop, test, and refine email campaigns with compelling, benefit-led copy and clear calls to action.
• Brand and Design: Manage the design and production of event and advertising materials, ensuring brand consistency and final approval.
• Website Management: Keep websites up to date, visually engaging, and optimised for SEO/SEM and data capture, while enhancing user experience.
• Market Research: Monitor market trends to maintain relevant messaging, analyse competitor activity, and explore opportunities for partnerships and valuable data sources.
• Stakeholder Management: Cultivate strong relationships with internal teams, external suppliers, and partners to ensure quality and maximise return on investment.
• Digital Marketing: Plan, implement, and optimise digital marketing and social media strategies to increase brand awareness, engagement, and conversions.
• Analysis and Reporting: Measure and report on campaign performance, budget allocation, audience insights, and upcoming initiatives across all channels.

This role would suit someone looking to further their b2b marketing experience within a leading B2B publishing brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: marketing, manager, publishing, b2b, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, contract, maternity cover, London, UK, remote, hybrid.