Marketing Manager B2B, Nature Portfolio Journals

Springer Nature Group; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading company, Springer Nature Group, is seeking a Marketing Manager B2B for its prestigious Nature Portfolio journals. This role aims to drive growth through innovative marketing programs, where the ideal candidate will have strong digital marketing expertise and experience in crafting compelling content. The successful candidate will collaborate across teams to align strategies and maximize impact in the market, all within a hybrid working environment.

Qualifications

• Solid marketing experience including content creation and storytelling.
• Experience managing marketing campaigns focused on business development.
• Strong analytical skills and focus on performance and ROI.

Responsibilities

• Creating compelling marketing programs for Nature Portfolio journals.
• Translating B2B marketing strategies into measurable marketing plans.
• Performance-driven utilization of the marketing channel mix.

Skills

Digital Marketing

Content Creation

Project Management

Education

Bachelor’s degree in Marketing or related field

Job description

Marketing Manager B2B, Nature Portfolio Journals page is loaded

Marketing Manager B2B, Nature Portfolio Journals

Apply locations London time type Full time posted on Posted Yesterday time left to apply End Date: June 19, 2025 (20 days left to apply) job requisition id JR103258

Job Title: Marketing Manager B2B, Nature Portfolio Journals

Organisation:Nature Portfolio

Location: London - Hybrid working model

Closing date: 18th June

About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit http://group.springernature.com/ and follow @SpringerNature / @SpringerNatureGroup

About The Brand

Nature Portfolio is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community. Visit Nature.com and follow @Nature / @NaturePortfolio

About the Role

Join the B2B Planning Team as a Marketing Manager for the Nature Journals Portfolio! Do you have a passion for storytelling – especially when it comes to science? Are you an experienced marketing professional with a track record of crafting compelling content programs and narratives? Do you thrive in a digital-first environment? If so, let’s talk!

We're seeking a B2B Marketing Manager to drive the growth of our Nature Portfolio journals. In this role, you’ll leverage innovative campaigns and projects to strengthen our presence in existing markets while identifying and nurturing new business opportunities. You’ll also help bridge the gap between B2C and B2B, maximizing our impact and expanding our reach.

Who We’re Looking For?We need a creative, results-driven marketer with strong digital marketing expertise and an analytical mindset. You think in stories and strategic programs, not just one-off initiatives. You excel at developing, adapting, and executing plans that deliver measurable results. Your ability to analyze data and optimize campaigns will be instrumental in propelling our business forward.

The Team: The Marketing Planning team within Research Marketing is dedicated to delivering effective and efficient tactical marketing programs that drive submissions and revenue. We focus on data-driven and automated strategies that are customer-centric, creative, and packed with value-added content. Our goal is to increase conversions, leverage the optimal channel mix for the best ROI, and support and strengthen our brand and product values.

Reporting to the Head of Institutional B2B Marketing, you will be an integral part of the Marketing Planning Institutional B2B team. You will collaborate with various teams to ensure our marketing efforts are impactful and aligned with our business objectives: the B2B Institutional Team, the Editorial team for Nature Portfolio journals, the B2C Marketing Planning Teamsas well as the Sales Teams, Marketing Strategy Leadership Team and the Marketing Data & Technology Team.

Role responsibilities:

• Creating compelling marketing programs to support the upsell and new business for the Nature Portfolio journals.
• Translating B2B marketing strategies into actionable and measurable marketing plans that drive lead generation from existing and new customers/audiences
• Working closely with the B2C Planning team to align launch plans and more for Nature New Launches
• Performance-driven utilization of the marketing channel mix and tactics, with a strong emphasis on automation and data-driven efficiency.
• Target-group-oriented development of content for campaigns and projects.
• Ongoing reporting against revenue and set KPIs including definition of measurements and benchmarks for campaigns & programs and evaluation of performance

Experience, Skills & Qualifications:

Essential

• Solid marketing experience including content creation, storytelling and digital marketing, preferably in B2B.
• Proficient in managing marketing campaigns and projects focused on new business development.
• Strong project management skills with a track record of managing multiple assignments simultaneously, anticipating required activities/tasks, and working according to changing priorities and deadlines.
• Comfortable to work to deadlines and within budget with strong analytical skills and high focus on performance and ROI.
• Demonstrated ability to work in global environment.
• Excellent digital marketing and customer-centric skill set.
• Adaptability based on campaign performance, changing environments, and results monitoring.
• Strong communication and collaboration capabilities with excellent presentation and interpersonal skills.
• Ability to work well in a matrix and cross functional team structure, and to partner with different levels and units throughout the organization.
• Positive attitude towards and actively driving change with a flexible approach and openness to innovative ideas.
• Bachelor’s degree or equivalent experience in marketing or closely related field

Desirable:

• STM sector experience or a science background is an advantage.

To apply, you should include:

• A CV
• A cover letter explaining your interest in the post

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/

#LI-KN1

Job Posting End Date:

19-06-2025

Similar Jobs (20)

HRIS Integrations Specialist

locations 3 Locations time type Full time posted on Posted 30+ Days Ago

Data Governor

locations 3 Locations time type Full time posted on Posted Today

Senior Content Designer

locations London time type Full time posted on Posted 30+ Days Ago

We are an ambitious and dynamic organisation, and home to some of the best-known names in research, educational and professional publishing.

Working at the heart of a changing industry, we are always looking for great people who care about delivering quality to our customers and the communities we work alongside. In return, you will find that we open the doors to discovery for all our employees – offering opportunities to learn from some of the best in the business, with a culture that encourages curiosity and empowers people to find solutions and act on their instincts. Whether you are at the beginning of your career or are an experienced professional, we invite you to find out more about the roles we offer and explore our current vacancies.

About Us

We are a global and progressive business, founded on a heritage of trusted and respected brands – including Springer, founded in 1842, Macmillan, founded in 1843 and Nature, first published in 1869.

Nearly two centuries of progress and advancement in science and education have helped shape the business we are today. Research and learning continues to be the cornerstone of progress, and we will continue to open doors to discovery through trusted brands and innovative products and services. Springer Nature Group was created in May 2015 through the combination of Nature Publishing Group, Macmillan Education and Springer Science+Business Media.